Are you trying to choose between MailerLite vs Contact Contact to run your marketing campaigns?
MailerLite is among the fastest-growing SaaS platforms for email automation, while Constant Contact has been one of the top-rated email and digital marketing tools for many years.
In this post, we’ll compare MailerLite and Constant Contact’s key features to help you decide which is best for your requirements.
MailerLite vs Constant Contact: Quick Comparison
Here’s a quick overview of MailerLite and Constant Contact and their features to help you determine the better choice for your needs.
| MailerLite | Constant Contact | |
|---|---|---|
| Pricing (Starting) | $9/month | $9.99/month |
| Free Trial | 30 days | 14 days |
| Email Automation | Yes | Yes |
| WPForms Integration | Requires WPForms Pro | Available in WPForms Lite + Pro |
| Deliverability Rate | Very high | High |
| Reports & Analytics | Yes | Yes |
| A/B Testing | Subject line, sender, and email content variations | Subject line variations only |
MailerLite vs Constant Contact
Both MailerLite and Constant Contact provide very similar features. But there are some differences, as we’ll show below.
In This Article
1. Email Templates
First, we’ll consider how the two tools compare regarding premade templates available to speed up your email creation process.
MailerLite Email Templates
MailerLite has a good variety of email templates. These are highly customizable and extremely easy to use with MailerLite’s drag-and-drop editor.
Bear in mind though that the email templates are only available in the paid versions of MailerLite.
So, if you’d like to build your email campaigns faster with ready-made templates, you might want to upgrade to MailerLite premium.
Constant Contact Email Templates
Constant Contact provides a diverse range of email templates. You can choose from over 200 templates, which is much larger than MailerLite’s template library.
The templates are easily customizable using Constant Contact’s drag-and-drop builder.
Because the templates are so many, you can often find one that you exactly need, which minimizes the need to make any changes.
Overall, both MailerLite and Constant Contact make it really easy to build email campaigns with a variety of useful email templates.
2. Automation
Both MailerLite and Constant Contact include email automation features. Let’s see how they compare.
MailerLite Email Automation
MailerLite provides excellent email automation features. These are available on the free plan as well.
With MailerLite, you can set up automated workflows based on various common triggers such as a subscriber clicking a link or completing a form. You can also use any specific dates or anniversaries to trigger an email.
The visual workflow editor makes it extremely easy to visualize the automation and create one for yourself using conditional logic or simple linear steps.
Overall, MailerLite covers pretty much all of the common scenarios that serve perfectly as email campaign triggers for small businesses.
Constant Contact Email Automation
Constant Contact includes various email automation works well for basic purposes like welcome email campaigns, reminder emails for users abandoning carts, birthday emails, and more.
Setting up an automation workflow is easy. To create an automated email series, you just draft an email and set a waiting period before the next email in the series is sent.
You can create multiple email workflows depending on your user’s trigger actions.
Whether you’re a MailerLite or Constant Contact user, both platforms provide similar automation features that should be sufficient for most small businesses.
3. Integrations
Integrations let you enhance your automation capabilities much farther than you typically have.
Below, we’ll see the kind of integrations you can expect from MailerLite vs Constant Contact.
MailerLite Integrations
MailerLite supports over 130 integrations with third-party marketing tools. These include WordPress plugins, eCommerce platforms, CRMs, and more.
You can even connect your WordPress forms with MailerLite to create efficient marketing workflows.
For instance, you can automatically transfer new newsletter subscribers from your WordPress forms to your MailerLite email list using WPForms.
But you’ll need WPForms Pro with the MailerLite addon to enable this integration. These integrations allow you to get the most value out of tools like MailerLite.
For WordPress-specific integrations, see our guide on the best MailerLite integrations for WordPress.
Constant Contact Integrations
Constant Contact integrates smoothly with hundreds of marketing tools and apps.
Popular Constant Contact integrations include Shopify, Salesforce, Zapier, and more. It even integrates with call tracking and SMS services, often lacking in other tools.
And the best part? You can integrate Constant Contact with WPForms Lite, the free version of the best WordPress form builder. So if you’re a Constant Contact user, you can connect it with WPForms for free.
Integrations with Constant Contact are pretty easy to set up and help you save time on repetitive tasks that often require moving data between different apps.
4. Deliverability
A marketing tool needs to have high deliverability rates to send your emails to the maximum number of subscribers successfully. Here’s how MailerLite vs Constant Connect compares on this front.
MailerLite Deliverability
MailerLite is one of the top-ranking email marketing services when it comes to deliverability rates.
Part of the reason MailerLite performs so well in terms of deliverability is its rigorous account verification process.
The high standard of account vetting process allows MailerLite to send your emails with full confidence that you’re not a spammer and a legitimate user with a registered business.
You get industry-leading deliverability rates in return for a slightly long account creation process.
Constant Contact Deliverability
Constant Contact does a great job of maintaining high email deliverability rates, even if it’s slightly lower than MailerLite.
Regardless, Constant Contact still has a great deliverability rate, which ensures that your emails reach your recipients’ inboxes in most cases.
5. Reports and Analytics
Good email reporting and analytics is critical for measuring and benchmarking the performance of your email campaigns.
MailerLite Reports and Analytics
MailerLite provides simple reports and analytics that display widely used email performance metrics, such as open and click rates, click maps, devices, and popular links.
MailerLite reports are easy to access and understand since they don’t overwhelm you with too many metrics.
Constant Contact Reports and Analytics
Constant Contact has an analytics dashboard that reports common email marketing metrics, such as clicks, opens, bounce rates, and successful sends.
With these metrics, you can easily measure and objectively compare the performance of your different email campaigns.
6. A/B Testing
Experimenting with subject lines and email content is a proven method to improve your open and clickthrough rates. Here’s how the A/B testing features of MailerLite vs Constant Contact allow you to do that.
MailerLite A/B Testing
MailerLite provides a lot of split testing flexibility, which can improve your open rates and clickthrough rates (CTR).
You can perform A/B tests on three different criteria with MailerLite:
- Subject line: This kind of test is perfect when you want to try different subject line variations to influence the open rate.
- From name: The open rate can also be influenced by the sender’s name next to your subject line.
- Content: The content of the email, including the text, images, CTAs, and any other element, can impact your CTR.
These A/B test options make MailerLite a great option for marketers that like to run real experiments to obtain the best campaign results.
Constant Contact A/B Testing
Constant Contact provides relatively simple A/B testing because you can only experiment with your subject line.
This is good if you’re only interested in experimenting with different subject lines to achieve high open rates.
But the lack of other A/B test options can be restrictive because you can’t experiment for CTR with Constant Contact.
7. Ease of Use
Marketing tools can sometimes take a while to get used to. Let’s see how MailerLite vs Constant Contact stands.
MailerLite Ease of Use
MailerLite takes simplicity to the next level. It’s easily one of the easiest email marketing tools to use.
The drag-and-drop editor makes it easy to draft appealing emails with interactive features. Creating automated workflows and integrations with MailerLite is also super simple, even for beginner-level users.
Constant Contact Ease of Use
Constant Contact has a reputation for being very easy to use. You can easily navigate to the available features and options and quickly draft visually impressive emails.
Constant Contact is a fairly beginner-friendly email marketing tool with tons of email templates and easy customization options.
And that’s it! You now know what you can expect in MailerLite vs Constant Contact. Both are excellent email marketing tools with similar features, so you can’t go wrong.
FAQs about MailerLite vs Constant Contact
MailerLite and Constant Contact are both popular topics among our readers. Here are answers to some common queries about them:
Which one is better, Mailchimp or Constant Contact?
It depends on your needs. Mailchimp offers a wide range of templates and automation options, making it great for marketing campaigns.
Constant Contact, on the other hand, is user-friendly and offers excellent support, which is ideal for beginners or small businesses looking for straightforward email solutions.
Is Mailchimp better than MailerLite?
Both Mailchimp and MailerLite have their strengths. Mailchimp provides more advanced features and integrations, suitable for larger or more complex campaigns.
MailerLite is simpler and more cost-effective, perfect for those who need basic features and a clean interface.
Does MailerLite have good deliverability?
Yes, MailerLite is known for its good deliverability rates. They have robust measures in place to ensure emails reach recipients’ inboxes, which is crucial for effective email marketing.
Is Constant Contact easy to learn?
Yes, Constant Contact is designed to be user-friendly. Its intuitive interface makes it easy for beginners to set up and manage email campaigns without prior experience.
Next, Audit Your WordPress Form Links
Are your forms easily discoverable to visitors? One of the ways you can make it easy for visitors to navigate to important forms is by adding enough links. See auditing WordPress form links for details.
You might also want to check out our guide on the best transactional email services. And if you’re trying to switch from Mailchimp to a new email marketing service, we recommend this roundup of the best Mailchimp alternatives.
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