Category: Marketing

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12 Clever Email Personalization Examples (to Win Over Leads)

Think about the last marketing email that actually made you stop and read it. I’d bet it felt like it was written for you, not blasted out to a list of 50,000 strangers.

The average inbox is brutal, and a generic “Dear Customer, check out our sale” gets deleted in about half a second, while a message that uses your name, or shows up at exactly the right moment earns the open.

The good news is you don’t need an enterprise marketing team to pull this off. Below are 12 email personalization examples you can borrow, from quick subject-line tweaks to behavior-based automations.

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The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

WordPress Invoicing

WordPress Invoicing: 2 Ways to Bill Smarter, Not Harder

Do you need a WordPress invoicing solution for your small business? There are tons of invoicing tools out there for bonafide eCommerce businesses, but they’re often too large, too complicated, and too expensive for a small business that doesn’t sell quite as much online. If this is you, and you just need a convenient way […]

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Top Email Marketing Metrics

8 Crucial Email Marketing Metrics (Start Measuring Today)

When I first started with email marketing, it quickly became clear that tracking the right metrics was essential to making my campaigns successful.

Each email I sent out could reach a huge number of people, but what mattered was understanding what worked and what didn’t.

Over time, I learned that certain metrics are extremely important to figuring out if your emails are actually engaging your audience.

In this guide, I’ll walk you through the most important email marketing metrics, showing you how each one can help you make smarter decisions.

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