Category: Marketing

Recent Posts

5 Clever Email Personalization Examples (to Win Over Leads)

Leads often ignore marketing emails because they’re written in a boring and generic way. Users often ask us if there any specific steps (beyond using WPForms’ lead generation tools) that they can take to make a bigger impact with emails. So we put together a quick guide containing our pro tips that any business can […]

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The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

WordPress Invoicing

WordPress Invoicing: 2 Ways to Bill Smarter, Not Harder

Do you need a WordPress invoicing solution for your small business? There are tons of invoicing tools out there for bonafide eCommerce businesses, but they’re often too large, too complicated, and too expensive for a small business that doesn’t sell quite as much online. If this is you, and you just need a convenient way […]

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Top Email Marketing Metrics

8 Crucial Email Marketing Metrics (Start Measuring Today)

When I first started with email marketing, it quickly became clear that tracking the right metrics was essential to making my campaigns successful.

Each email I sent out could reach a huge number of people, but what mattered was understanding what worked and what didn’t.

Over time, I learned that certain metrics are extremely important to figuring out if your emails are actually engaging your audience.

In this guide, I’ll walk you through the most important email marketing metrics, showing you how each one can help you make smarter decisions.

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