Category: Marketing

Recent Posts

form-conversions-best-practices

How to Optimize Forms for Better Conversions: 15 Research-Backed Tips

Wondering how to optimize forms for better conversions? I’ve spent years building and tweaking forms, and from what I’ve seen, the difference between a form that converts and one that doesn’t usually comes down to a handful of small details. So in this article, I’ll share research-based form conversion best practices you can use to […]

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poll-questions-to-boost-website-engagement

110+ Good Poll Questions to Ask for Better Engagement

Staring at an empty poll form, trying to think of a question that people will actually want to answer? It’s harder than it looks, and the wrong question gets you crickets instead of feedback. So I’ve put together 110+ good poll questions you can borrow, organized into 15 categories. Whether you want quick icebreakers, office […]

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Email Automation

How to Get Started with Email Automation (Beginner’s Guide)

Email automation is useful for boosting your efficiency and getting the word out about your business. However, it can be tricky to know where to start when you’re brand new to email marketing. In this post, we’ll share some tips to help you automate your email marketing strategy, plus some of the top tools you can use.

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WordPress questionnaire examples and templates

8 Examples of Survey Questionnaires (+ Free Templates)

Staring at a blank form builder, wondering what on earth to ask people? Been there. Writing a questionnaire sounds simple until you sit down to do it, and suddenly every question feels either too nosy or too vague to be useful. The fastest fix is to start from real examples of survey questionnaires instead of […]

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The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

How to Write a Summary of Survey Results

How to Create a Survey Results Report (+7 Examples to Steal)

You just collected 500 survey responses. Now what? Most people dump raw data into PowerPoint slides and call it a report. That’s not a report, that’s a data graveyard.

According to PwC’s survey of 1,000+ senior executives, highly data-driven organizations are three times more likely to report significant improvement in decision-making.

I’ve seen thousands of WPForms users struggle with the same problem: they know how to collect data, but they don’t know how to turn it into decisions. 

So, I’ll walk you through how to compile and format your survey data into a report that’s both informative and visually engaging, making it easy to share insights with your team or stakeholders.

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What’s the Best Typeform Alternative?

Are you trying to find the perfect Typeform alternative for your WordPress website?

Using a Typeform alternative like WPForms can help you save lots of money, give you better control over your web forms, and more.

In this post, we’ll cover why WPForms is the best alternative to Typeform.

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New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline 'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline 'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.

New Feature

Ranking Field for Surveys & Polls

Announcement hero: dark blue background, bear avatar left, large 'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.

The Surveys & Polls addon gains a Ranking field!

Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.

WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.

Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.

Integration New Feature Payments

Mercado Pago Addon

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.

Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.

An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.

WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.

AI New Feature

WPForms Analytics

Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.

The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.

A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.

There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.