Category: Marketing

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how to calculate a net promoter score (NPS)

How to Calculate a Net Promoter Score (NPS)

Net Promoter Score (NPS) measures how likely your customers are to recommend you to others. In this post, we’ll explain the formula to use when calculating your score. If formulas aren’t your thing, the WPForms Surveys and Polls addon includes a Net Promoter Score template you can use to automatically calculate your NPS.

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Akismet vs recaptcha

Akismet vs reCAPTCHA: Which Is Best to Stop Spam?

Looking to fight spam on your WordPress website?

Comment and form spam can be a problem with WordPress. Fortunately, there are great tools such as Akismet and Google reCAPTCHA, that can help you beat spam. But which one is best for your website?

Both tools are effective but they work differently. In this article we’ll compare both and share our verdict!

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Best WordPress SMTP plugins

8 Best WordPress SMTP Plugins to Improve Email Deliverability

Are you looking for the best WordPress SMTP plugins?

To send marketing, transactional, or sales emails to users, you need a WordPress SMTP plugin to send emails with higher deliverability. An SMTP plugin will fix your email deliverability and help manage your outgoing WordPress emails. This article will look at the best WordPress SMTP you can use on your website.

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Form design best practices

User-Centric Web Form Design: Top 12 Tips & Best Practices

Do you want to learn web form design best practices to boost conversion for your website? When designing forms, creating simple, streamlined, user-friendly, and attractive forms that your users enjoy filling out is crucial. An optimized and well-designed form will help you improve user experience and boost conversion. This article will show you the best web form design practices to boost conversion and make visitors love your forms.

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The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

affiliatewp review

AffiliateWP Review: Is This the Best WordPress Affiliate Plugin?

Managing an affiliate program can feel a little difficult, especially when you’re trying to keep track of referrals, commissions, and payouts all in one place.

That’s why I decided to try AffiliateWP. I’ve been using it for a while now, and it has become a dependable tool for running my program directly from my WordPress site.

In this post, I’ll share what I’ve learned about AffiliateWP and give you an inside look at how it works, what it offers, and what you can expect if you decide to try it yourself.

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Best PayPal plugins for WordPress

11 Best PayPal Plugins for WordPress

PayPal is the most popular payment method. If you don’t have PayPal payments enabled on your website, you might be missing out on potential customers and limiting your revenue streams.

We put together a list of the top PayPal plugins for WordPress that offer easy integration and plenty of useful features fo managing your payment processes.

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New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline 'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline 'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.

New Feature

Ranking Field for Surveys & Polls

Announcement hero: dark blue background, bear avatar left, large 'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.

The Surveys & Polls addon gains a Ranking field!

Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.

WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.

Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.

Integration New Feature Payments

Mercado Pago Addon

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.

Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.

An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.

WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.

AI New Feature

WPForms Analytics

Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.

The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.

A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.

There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.