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5 Clever Email Personalization Examples (to Win Over Leads)

Leads often ignore marketing emails because they’re written in a boring and generic way. Users often ask us if there any specific steps (beyond using WPForms’ lead generation tools) that they can take to make a bigger impact with emails. So we put together a quick guide containing our pro tips that any business can […]

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WPForms has acquired Pirate Forms

WPForms has acquired Pirate Forms

Today, I’m excited to announce that we have acquired Pirate Forms, a popular WordPress contact form and SMTP plugin, with over 300,000 active installs. Pirate Forms was created by ThemeIsle, the company behind popular WordPress themes Zerif and Hestia. They built the plugin in 2015 to add a simple contact form solution to their fast-growing […]

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Top Email Marketing Metrics

8 Crucial Email Marketing Metrics (Start Measuring Today)

When I first started with email marketing, it quickly became clear that tracking the right metrics was essential to making my campaigns successful.

Each email I sent out could reach a huge number of people, but what mattered was understanding what worked and what didn’t.

Over time, I learned that certain metrics are extremely important to figuring out if your emails are actually engaging your audience.

In this guide, I’ll walk you through the most important email marketing metrics, showing you how each one can help you make smarter decisions.

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Strategies for Creating Secure WordPress Forms

How to Create a Secure Form in WordPress (5 Easy Ways)

Like any part of your website, online forms can be exploited by malicious bots and actors. It’s vital to secure your forms by adding protective measures in advance to stay safe from spambots and scammers abusing your forms.

In this post, I;ll share some of the top tips and tricks for securing your WordPress forms so that you can keep them safe from spam, malware, and more.

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Send Confirmation Emails

How to Send Confirmation Emails After Form Submission

Want to learn how to send confirmation emails to users after they’ve submitted your WordPress form?

Sending a confirmation email is not only a nice gesture, it lets people know their form was submitted and you have been contacted.

In this article, we’ll show you how to send a confirmation email to site visitors once they’ve completed your online form.

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