50+ Holiday Promo Code Ideas and Catchy Names

Are you looking for holiday promo code ideas to share on your website?

Offering promo codes creates a sense of exclusivity and urgency among your website visitors, driving immediate sales and encouraging repeat visits. So, we’re sharing some crafty promo code ideas that you can use on your website throughout the holiday season.

Whether you’re an eCommerce store, a local business, or an online service, these creative promo code suggestions will inspire your holiday marketing efforts and drive growth during this special time of the year.

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How Do I Make a Good Promo Code?

A good promo code is short enough to retype from memory and clear enough that the shopper still knows what it gets them. If someone has to squint at your email to copy it correctly, the code is already too long.

Four things make the difference in practice.

• Length: Stay between 6 and 12 characters. Longer codes get mistyped, and mistyped codes turn into support tickets.
• Readability: Skip the characters that look like each other. A zero and a capital O are the same thing to a tired shopper, and so are a 1 and a capital I.
• A number that means something: Tie the digits to the offer or the date. HALLOWEEN70 says 70% off without any explanation, and XMASGIFT25 covers both December 25th and 25% off at once.
• A built-in deadline: Words like DAYS, ONLY, or WEEKEND signal a limited window before the shopper even reads your terms.

Then pick which kind of discount the code carries. You have four options, and the code name should match whichever one you choose.

• Percentage off: The most common, and the easiest to signal in the code name itself.
• Fixed amount off: Good for higher-priced items where a percentage feels vague.
• Free shipping: Usually the strongest offer for physical products. Put FREE in the code.
• A gift above a cart threshold: Works well for bundling slow-moving stock, as in BONUSGIFT or FREEGIFT.

50+ Holiday Promo Code Ideas

First, Create the Promo Code

Before we get to the promo code ideas, let’s quickly review how to create a promo code with WPForms.

First, create the coupon and its corresponding code in your WordPress dashboard. Navigate to the WPForms tab, then Payments. Here, you’ll add a new coupon and set the discount amount for the promo code. This can be a percentage discount or a fixed discount.

You can also set an automatic coupon expiry on specific dates, or limit the coupon to a certain amount of uses.

Then, you can access this coupon from the WPForms form builder, so that you can apply the coupon to all kinds of forms on your website.

With the form builder settings, you can also customize how you present your coupon and promo code, with various options to help you match your holiday theme or branding.

Be sure to take a look at our full tutorial on using a coupon field on your form for complete directions.

Halloween

Halloween is a fun holiday to celebrate during the autumn season, and it’s a great theme to use for coupons and promo codes.

Halloween is celebrated on October 31st of every year, so you could create coupons that automatically expire when the date has passed. Then, you might use variations of the words Halloween and October for related promo codes that are easy to remember.

Consider using some key numbers in your promo code, too, representing the date of the sale or discount offered. We also like “DAYS” in the promo code as a way to indicate a limited time for the offer.

Here are some holiday promo code ideas for Halloween:

• HALLOWEEN70: A 70% off code for clearance stock you want gone before November arrives.
• DRACULADAYS: A multi-day window rather than a one-night sale. Set the expiry to November 1.
• SCARYSAVINGS: A broad, themed code for a storewide percentage discount.
• SPOOKYDEALS: Best on a curated collection page rather than your whole catalog.
• WITCHYWINS: A playful fit for a gift-with-purchase offer.
• FREAKYFREE: Free shipping, with FREE doing the signalling.
• TREAT{YEAR}: Your reusable annual Halloween code. TREAT26 this year, TREAT27 next.

Want to use a template that has a discount offered directly on the form? Check out the Coupon Order Form Template to see how you can use it with your favorite promo codes.

Thanksgiving

Thanksgiving is a U.S. holiday that is also celebrated in autumn and that you might base a sale or promotion around.

Thanksgiving is always observed on the last Thursday of November, so you might consider running a limited-time sale that ends that day. Then, you can offer another promotion for Black Friday (which we’ll get to next).

As for your promo codes, you might utilize the words Autumn or Thanksgiving so that it’s on theme. You could also use variations of the word “GIFT” to offer fixed or percentage discounts or include “FREE” in your promo code to provide free shipping.

Check out these holiday promo code ideas for Thanksgiving:

• AUTUMN{YEAR}: A season-wide code you can run from late October through November.
• GOBBLEGIFT: A fixed dollar discount, framed as a gift rather than a markdown.
• FESTIVEFREE: Free shipping across the Thanksgiving weekend.
• TURKEYDEALS: A themed code for a bundle or a multi-item offer.
• STUFFEDSAVINGS: Good for a cart threshold, where spending more unlocks more.
• THANKS{YEAR}: A thank-you code aimed at existing customers rather than new ones.

There’s more on the surrounding campaign in our post on Thanksgiving coupon code ideas.

Black Friday

Black Friday is a popular retail event following Thanksgiving Day. It’s known as a big day for offering sales and is a key date for online promotions.

We’ve actually devoted a full article to Black Friday coupon code ideas, so give it a look if you’re considering running a sale!

In the meantime, here are a few catchy Black Friday promo code ideas:

• BLACKF: Six characters, almost impossible to mistype. My pick for a high-traffic day.
• BFRIDAY: Short and unambiguous, and it reads well in an email subject line.
• BLACKFRIDAY: The version people guess without being told, which is useful if you’re running ads.
• FREEFRIDAY: Free shipping for the day only.
• FRIDAYONLY: A hard one-day deadline built into the name.
• BF{YEAR}: The shortest form of the same idea, for SMS or a character-limited channel.
• BFRIDAY{YEAR}: Your reusable annual code, so last year’s expired version can’t be reused.

Cyber Monday

Cyber Monday falls on Monday, November 30 in 2026. Its codes work hardest when they signal a single-day, online-only window, because a leaked flash-sale code on a high-traffic Monday is expensive.

This is the one event on this list where I’d reach for randomized codes rather than a shared one. Here are some Cyber Monday promo code ideas:

• CYBERSAVINGS: A storewide percentage discount for the day.
• CYBERMONDAY: The obvious one, and the one shoppers try first.
• ONLINEONLY: Useful if you have a physical store and want to steer traffic to the site.
• MONDAYFLASH: Signals a short window inside the day rather than all 24 hours.
• CYBER-8HJ4K2-25: A randomized single-use pattern, where the middle block changes per shopper.
• CYBER{YEAR}: Your reusable annual version for the main storewide offer.

We have more on the wider campaign in our post on Cyber Monday coupon code ideas.

Hanukkah

Hanukkah is a winter holiday that kicks off the month of December, and is another great seasonal celebration to incorporate with your coupon promo codes.

Hanukkah is celebrated for 8 days of the year, and in 2024, it begins the evening of Tuesday, December 25th.

For your promo codes, get creative with the “8DAY” type codes to utilize automatic coupon expiry on specific dates of your choice, perhaps lasting 8 days to relate to Hanukkah. Or, you might incorporate 8 by offering 80% off clearance items throughout the month of December.

Here are some holiday promo code ideas for Hanukkah:

• GIFTCODE{YEAR}: A general gifting code for the whole December window.
• 8DAYDEALS: One offer per night, or a single code that lives for exactly eight days.
• DREIDELDISCOUNT: A themed percentage discount.
• PRESENTSPROMO: Suits a gift-with-purchase offer above a cart threshold.
• CANDLES4YOU: A warmer, more personal framing for a returning-customer discount.
• HANUKKAH{YEAR}: Your reusable annual code, dated to the year rather than the shifting start date.

Christmas

Christmas Eve and Christmas Day are very popular winter holidays, observed by millions of people around the world. So, these couple of days present many themed possibilities for fun promo codes.

Christmas Eve is celebrated on December 24th every year, and is treated just as important as Christmas Day on December 25th.

If you’re running a sale based on the Christmas season, you might consider including the number “25” in your promo codes, as it can represent both December 25th and 25% off.

Don’t forget that you can also apply automatic coupon expiry on specific dates, which you may indicate in your promo code with the use of numbers, “DAYS”, or any mix you like.

These are some of our favorite holiday promo code ideas for Christmas:

• XMASGIFT25: 25% off, or the December 25th deadline, or both at once.
• REINDEERDAYS: A multi-day run through the week before Christmas.
• SANTASAVINGS: A broad themed code for a storewide percentage discount.
• ELFEXTRAS: A gift-with-purchase offer, where the extra is the point.
• TINSELTREATS: Good for a curated gift collection rather than the full catalog.
• CHRISTMAS{YEAR}: Your reusable annual code for the main seasonal offer.

For more on the surrounding campaign, take a look at our Christmas marketing coupon ideas.

Boxing Day

Boxing Day is a popular U.K. holiday known for big clearance events, and presents another opportunity to share holiday promo codes on your website.

Boxing Day falls on the day after Christmas, so December 26th each year. Thanks to the memorable name of the holiday itself, you can play up the premise of boxes and gifts with your promo codes.

You might also consider keeping it simple, relevant, and easy to remember by including just the holiday and year with a promo code like “BOXINGDAY24.”

Check out these holiday promo code ideas for Boxing Day:

• GIFT{YEAR}: A general gifting code that carries over from the Christmas window.
• BOXINGDEALS: A themed storewide percentage discount.
• BIGBOXSALE: Suits bundles and multi-item clearance.
• UNBOXSAVINGS: Works well on anything you’re photographing or unboxing on social.
• BIGTIMEBOXING: A louder option for your deepest clearance tier.
• BOXINGDAY{YEAR}: Your reusable annual code, and the one people guess.

We have even more suggestions in our post on Boxing Day marketing ideas.

New Year’s Eve & Day

Celebrating New Year’s Eve is a worldwide event, with the countdown to midnight on December 31st being the highlight of the holiday. So, you have lots of fun and creative options for creating promo codes.

Get creative with the use of numbers, including “10” in the promo code to represent the countdown to midnight, for example, and use it to offer options like $10 or 10% off a purchase.

You might also include words like “GOODBYE” in promo codes for clearance items, and “HELLO” for promo codes that go into effect on January 1st of the new year. And, of course, you may want to incorporate some variations of “NEW” and “YEAR” in your promo codes.

Here are some fun holiday promo code ideas for New Year’s Eve:

• COUNTDOWN10: $10 or 10% off, with the countdown doing the urgency work.
• GOODBYE{YEAR}: Clearance on the outgoing year’s stock. GOODBYE26 this December.
• HELLO{YEAR}: The companion code, switched on at midnight. HELLO27 for the incoming year.
• NYEDEALS: A short window covering just New Year’s Eve itself.
• MIDNIGHTMADNESS: A flash sale in the hours either side of midnight.
• DAZZLINGDISCOUNT: A themed percentage discount for party and eveningwear stock.
• NEWYEARNEWDEAL: Aimed at the resolution crowd in the first week of January.

Don’t forget to think about Lunar New Year marketing if you have customers in Asia, and we have a separate post on New Year marketing coupon ideas for the wider campaign.

End-of-Season Sales

Celebrating the “end of a season” is really just a good excuse to run sales multiple times a year. In fact, you could probably justify running an end-of-season sale whenever you want.

You might follow the traditional seasons of the year, and offer promo codes for sales at the end of spring, summer, autumn, and winter.

Or you may feel generous with your definition of “season” and apply it to a whole range of meanings including fashion, sports, astrological signs, and more.

These are some of our favorite promo code ideas for end-of-season sales:

• HELLOAUTUMN: A seasonal welcome code for new stock arriving.
• GOODBYESUMMER: The clearance counterpart, for whatever the new stock is replacing.
• ENDOFSEASON: The plain version, and the one that needs no explaining in an email.
• CRAVINGCLEARANCE: A louder option for your deepest discount tier.
• SEASONSAVINGS: A broad storewide percentage discount with no fixed end date.
• CHEERANDCLEAR: Pairs a festive tone with a clearance offer.
• ALLGOODTHINGS: A softer framing for retiring a product line for good.

Looking for another “excuse” to offer promo codes for discounts on your website? Get our Signup Coupon Form Template and start giving out discounts to users just for signing up to your site.

FAQs on Holiday Promo Code Ideas

Many WPForms users use the Coupons addon to help manage their holiday sales. We often receive questions about making the most out of holiday promo codes from our users. Take a look below, you might find some of these insights helpful as well.

Why should I use holiday promo codes?

Holiday promo codes entice both existing and potential new customers to make a purchase. They create a sense of urgency and can significantly increase sales during peak shopping times and seasonal events.

What makes a promo code catchy?

A catchy promo code pairs a word people already associate with the holiday with a number that states the offer. SANTASAVINGS and HALLOWEEN70 both work because the shopper knows what they mean on sight. Codes that read as random characters are the ones that get forgotten between your email and your checkout page.

How do I promote my holiday promo codes?

Promote your holiday promo codes through email campaigns, social media posts, banner ads on your website, and partnerships with affiliates. Paid advertising is worth considering if you want to reach a broader audience.

When should I start my holiday promotions?

Start building your holiday promotions six to eight weeks before the first date you plan to run, which in practice means early September for a Halloween sale. Mapping the whole season out in advance is easier than deciding one campaign at a time, and our guide to creating a promotional calendar walks through how to lay one out.

Can I set expiration dates or usage limits for my promo codes?

Yes. All coupon codes created with WPForms can be given limits in terms of the number of times they can be used and how long they’re valid. Those two settings are what let you run a tight seasonal window without going back in to switch codes off by hand.

How do I track the success of my promo codes?

WPForms tracks the usage statistics for each coupon and the payments that you’ve received through them. These simple but intuitive analytics can help you compare the relative success of each promo code. With this analytical data, you can develop a better understanding of which promo codes have proven to be more successful, so you can improve your sales strategy for the next season.

Next, Create Your Promotional Calendar

Now that you’re ready to run time-sensitive promotions on your website, you need a way to keep all of your sales events organized.

Take a look at our helpful tutorial on how to create a promotional calendar so you can make the most of the upcoming holiday season.

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