Category: Marketing

Recent Posts

Boxing Day marketing and coupon code ideas

Boxing Day Coupon Code + Marketing Ideas: Boost Seasonal Sales

Thinking of running a Boxing Day sale this year?

Boxing Day is a huge seasonal sale event in the UK. Retailers offer deep discounts and clear stock ready for the New Year.

If you want a piece of the action, learn how to run a Boxing Day sale using coupon codes, email marketing, retargeting, and other useful techniques.

Continue Reading

Best Practices for Effective Lead Capture Forms

15 Best Practices for Building Effective Lead Capture Forms

Looking for ways to build effective lead capture forms? Good lead capture forms aren’t built by accident. There are proven strategies that go into creating lead capture forms that make a measurable impact.

You can work really hard building a lead form or getting traffic to your site, but if you aren’t using some of these simple ideas, people may never complete your form.

So, we gathered this list of tips to create a lead capture form that converts to help you turn all those website visitors into leads and customers.

Continue Reading

The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

Duplicator review

Duplicator Review: Is It the Best WordPress Backup Plugin?

Have you considered how vital it is to have a backup of your WordPress site if something goes wrong? If so, this Duplicator Pro review is for you.

Duplicator Pro is a plugin that offers dedicated functionalities to back up and restore a WordPress website to its former glory in no time.

In this post, I’ll look at some of Duplicator’s key features to help you decide if it’s the right backup plugin for you.

Continue Reading

Easy WP SMTP Review: Is This the Easiest SMTP Plugin?

Sending emails from your WordPress site shouldn’t feel like a guessing game. But if you’ve ever had a contact form submission vanish or an order confirmation land in spam, you know how unreliable WordPress email delivery can be out of the box.

That’s where an SMTP plugin comes in. I’ve been testing Easy WP SMTP to see if it lives up to its name, and I want to share what I found. From setup to advanced features like smart routing and multi-channel alerts, I’ll cover everything you need to know before deciding if it’s right for your site.

If you’re dealing with email delivery issues in WordPress, this review should help you figure out whether Easy WP SMTP is the fix you need.

Continue Reading

🔔 Subscribe to get our latest updates
📧 Subscribe to Emails

Email Subscription

Join our Newsletter

We won’t spam you. We only send an email when we think it will genuinely help you. Unsubscribe at any time!
New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline 'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline 'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.

New Feature

Ranking Field for Surveys & Polls

Announcement hero: dark blue background, bear avatar left, large 'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.

The Surveys & Polls addon gains a Ranking field!

Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.

WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.

Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.

Integration New Feature Payments

Mercado Pago Addon

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.

Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.

An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.

WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.

AI New Feature

WPForms Analytics

Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.

The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.

A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.

There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.