12 Best Donation Page Examples to Inspire Your Online Fundraising
Looking for donation page examples that actually move donors to give? A well-designed donation page can be the difference between a visitor who clicks away and one who becomes a recurring supporter.
The M+R Benchmarks 2025 report found that the average nonprofit donation page converts at 11% on desktop and 8% on mobile. The pages that hit those numbers aren’t accidents. They follow a small set of design principles that every nonprofit can copy.
In this post, I’ll walk you through 12 real donation pages I’ve pulled apart to show exactly what they do well. You’ll also get a quick framework for what makes a donation page convert, plus how to build your own in WordPress without hiring a developer.
