Marketing - WPForms

What Is Progressive Profiling and How To Use It in 2025

If you’ve ever felt stuck between wanting more data from your website visitors and fearing that asking too much too soon might scare people away, you’re not alone.

Creating meaningful connections with your audience is no small accomplishment. You need to gather insights that allow you to speak directly to their individual interests and challenges.

In this guide, I’ll explain what progressive profiling is, why it matters in digital marketing, and the steps to use it in 2025 with none other than WPForms!

Single Optin vs Double Optin: Which Should You Choose

It can be tricky to choose between a single optin vs double optin for your email signups.

Many websites make this decision randomly, but there are a few definite considerations you can make to make the best decision for your email list.

In this guide, I’ll provide some tips to help you make that decision and learn how to implement single or double optin on your website.

What Is WPForms Used For?

As someone who works with WPForms every day, I’ve come to rely on it not just for its simplicity but also for the range of tasks it can handle easily.

From building straightforward contact forms to creating complex surveys and payment forms, WPForms offers a solution for almost any form-related need.

If you’re new to the plugin and don’t know what WPForms is used for, this guide is for you. Read on to learn more about the plugin and how it can help you achieve your goals.

The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

What Are Lead Forms?

If you’re new to lead forms and considering using one for your business, you’re on the right place.

For most businesses, lead forms are indispensable. But it’s important to learn what role lead forms really serve for your website and how you can get the most out of them in order to be successful.

This article answers a few important questions you may have about lead forms. Click to learn more.

Hidden WPForms Templates You Need to Use Right Now

The WPForms template library covers a lot of use cases and industries. But there are some special templates with unique features that you might not know about.

In this post, I’ll share some powerful form templates that can be a massive help with some of your tasks and workflows.

Category: Marketing

Recent Posts