WPForms Blog

WPForms Now Integrates with Klaviyo Natively!

Did you know that email marketing delivers an average ROI of $42 for every $1 spent?

And, what if I told you that for most WordPress sites running Klaviyo, a meaningful chunk of that return is walking past every form on the site?

Don’t believe me? Check how many form submissions you’ve collected in the last 30 days.

Now ask yourself: how many of those contacts are actually inside Klaviyo, enrolled in your welcome sequences, and receiving your emails?

Every form submission that doesn’t reach Klaviyo is a lead that never enters your marketing funnel. And every day that gap stays open, you’re losing revenue.

May 12, 2026

By Syed Balkhi

WPForms Surveys & Polls Just Got a Massive Upgrade – Here’s What’s New

Survey data is only as powerful as your ability to understand it.

And here’s the hard truth: if you’re staring at rows of raw responses trying to make sense of what your audience is actually telling you, you’re wasting time you DON’T have.

That’s exactly why we built the original Surveys & Polls addon. And today, we’re making it dramatically better, so you can get better insights, faster!

Apr 23, 2026

By Syed Balkhi

More Ways to Pay, More Reasons to Stay: PayPal for All WPForms Users

PayPall is now available to ALL WPForms users! Easily add PayPal to any WordPress forms and start accepting payments by PayPal, Pay Later, Google Pay, Apple Pay, Venmo, Fastlane, and regional payment methods for international users.

Mar 19, 2026

By Lauren Drew

How to Collect Photo ID Verification on WordPress Forms

If you run a WordPress site that needs to verify who someone is before letting them in, you’ve got a real problem to solve.

Contests, age-restricted shops, member sign-ups, and freelancer onboarding, they all need ID collection, but none of them need a $300/month KYC platform to pull it off.

The good news is that WPForms has a clean way to do this through a regular form. This guide walks through exactly how to build that form.

Hero image for an article: title 'Must Have WordPress Plugins for Small Business Sites' with a bear mascot badge on the left and a person at a packing desk with a laptop on the right on a dark background.

13 Must Have WordPress Plugins for Small Business Sites

This guide covers 13 plugins across the categories every small business WordPress site needs. Each one is beginner-friendly, battle-tested across millions of sites, and solves a specific problem you’ll hit within your first few weeks.

Lead Forms vs Conversational Forms: Which Is The Right Pick For You?

If you’re trying to lift form completion rates on your WordPress site, you’ve probably come across two different ideas.

One approach breaks your form into a step-by-step lead capture flow where related fields share a page. Another turns your form into a chat-style experience that shows visitors only one question at a time.

Both formats genuinely work, and both can outperform a single long form by a wide margin. The catch is that the right pick depends on your specific form, your traffic source, and what the rest of your page is doing.

This article walks through what each format actually does on a WordPress site and where each one shines. By the time you’re done reading, you’ll know exactly which to pick for any form on your site.

How to Use WPForms AI to Generate Calculation Formulas

If you’re adding a calculator to a WordPress form, you’ve probably realized that picking the fields and dragging them around is the easy half of the job.

The math behind those fields is where things get tricky, especially if you’ve never written a formula with field IDs and conditional logic before.

This is where WPForms AI comes in! You describe what you want to calculate in normal English, and the AI writes the formula using the right fields and operators.

In this guide, I’ll walk you through how to generate calculation formulas with WPForms AI from start to finish. You won’t write a single line of math yourself!

The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

How to A/B Test Your WordPress Forms with WPForms (Step-by-Step Guide)

With this guide, you’ll know exactly how to duplicate a form in WPForms, set up a head-to-head test, track results, and pick a winner with real numbers behind it.

WPForms makes the setup part fast. You can copy any form in one click, embed each version on its own page, and track conversions with the analytics tools you already use.

How to Build a Knowledge Assessment Quiz for Employee Training

This post walks through exactly how to build a knowledge assessment quiz for employee training, from picking the right question mix to auto-scoring, pass/fail thresholds, and emailed results that land in a manager’s inbox. By the end, you’ll have a working quiz you can send to your team this week.

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