4th of july marketing + coupon code ideas

4th of July Marketing + Coupon Code Ideas to Attract Buyers

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Looking for some creative ways and 4th of July marketing ideas to boost your sales and encourage repeat business?

Creating memorable promotions for this patriotic holiday is a great way to show gratitude to your customers and harness the 4th of July spirit.

So, keep reading! Today, we’ll share our favorite 4th of July marketing and coupon code ideas to make your brand shine bright this Independence Day!

First, Set Up Coupons in WPForms

You need to ensure you can use Coupons in WPForms before we share some great marketing ideas for this 4th of July.

To get started, first install WPForms and activate the Coupons Addon. This addon is only available to Pro and Elite plan users.

After activating the Coupons addon, simply navigate toWPForms » Payments and then click on the Coupons tab to access it.

add coupon option

1. “Stars, Stripes, and Savings” Email Blast

When it comes to creating a successful marketing campaign for the 4th of July, there is nothing better than sending emails to inform your target audience about any sales, discounts, or other incentives you plan to offer.

If you have an email list ready, get ready to send some emails related to a 4th of July Sale! Just make sure that you’re including Independence-Day-related images, text, and other material to keep your readers engaged.

wpforms 4th of july marketing email

We at WPForms take full advantage of such opportunities and create email campaigns to inform potential customers about an upcoming sale. Look at this email above that we shared with our subscribers last year just a day before the 4th of July!

And we didn’t just stop there! We sent a whole bunch of Independence Day emails following that to encourage customers to avail our special deal. The purpose was to encourage readers to act fast before the deals expire.

list of 4th of july emails

2. Create Memorable Coupon Codes

To celebrate the spirit of Independence Day, as you prepare for sales and discounts, be sure to create coupon codes that are easy to remember and share. They should ideally follow the 4th of July theme.

4th of july coupon wpforms

Also, make sure that any numbers in the code indicate the year, discount amount, or anything else relevant to the upcoming event. Following the theme of the Fourth of July, here are a few examples:

  • JULY4DEAL – General discount for any 4th of July sale.
  • UNIONSAVE10 – 10% off, emphasizing unity and celebration.
  • INDEPENDENCE20 –20% off celebrating Independence Day.
  • PATRIOT15 – 15% off to honor the patriotic spirit.
  • FIREWORKS20 – 20% off, perfect for the fireworks display theme.
  • EAGLE5 – $5 off, inspired by the American eagle symbol.
  • BANNER25 – $25 off, hinting at the “Star-Spangled Banner.”
  • STARSSPANGLE10 – 10% off to evoke the national anthem theme.

This way of using WPForms to make a coupon code is better than the usual tricks used for advertising and hits home on a deeper level. You’ll also notice that these codes are simple enough to spell and are fairly easy to remember.

3. Launch a Patriotic Giveaway Contest

If you’re looking for a fun and engaging way to connect with your audience this 4th of July, you should definitely consider hosting a giveaway contest! This can increase your brand awareness and create a buzz around your business.

Last summer, we hosted a giveaway on WPForms to promote a sale via email marketing, and the outcome exceeded our expectations. We had more people enter than ever before, and the grand prize was a brand-new laptop.

4th of July giveaway idea

If you want to create a giveaway this Independence Day, choose a prize that matches the holiday spirit—maybe something red, white, and blue or a gift card to a popular American retailer. The possibilities are endless!

You can use RafflePress to create and promote the event, as it’s easy to add different actions to the giveaway and then give points to people who do these “actions” based on what you want them to do.

RafflePress giveaway

4. “Liberty and Discounts for All” Flash Sale

It’s hard to beat the thrill of a limited-time deal, and creating a flash sale for events like the 4th of July in USA is the perfect way to take advantage of this hunger by making customers feel like they need to act quickly.

So, this Independence Day, ensure you’re setting up a time-bound “Libery and Discounts for All” flash sale. It will allow you to instill a “now or never” sentiment to encourage customers to click that ‘place order’ button!

4th of july flash sale

This particular example shows that the coupon code for the hour-long flash sale is only valid between 10 and 11 a.m. Just remember that for this kind of sale to work, you need to advertise it well in advance on all your platforms.

5. Independence Day Sale Popups

Suppose you’re running a eCommerce store that gets a lot of traffic. In that case, you should consider creating a personalized popup this July 4th to notify customers about any special discounts and deals you’re offering.

Popups are great for grabbing your shopper’s attention or notifying them of time-limited sales. You can use OptinMonster to set up an interactive popup in a matter of minutes, as it also has many pre-made templates you can use.

popup campaign type optinmonster

OptinMonster is also the ultimate lead-generation solution for your July marketing campaigns. It’s got behavior automation, a wide range of advanced targeting options, and A/B testing capabilities; you name it!

6. Create an Affiliate Program to Promote

Launching an affiliate program is another great way to increase your sales and revenue for occasions like the 4th of July. It enables your business to collaborate with other marketers to spread the word about your sale.

Create unique affiliate coupons in WPForms and provide your affiliates with these codes. After that, your affiliates will give the code to those who follow them. Those people will then use that code to buy things on your site.

4th of july affiliate coupon

You can configure an affiliate’s payout and monitor every use of their coupon later on through order reporting and tracking available in WPForms » Payments and then clicking on the Coupons Redeemed option.

Payments summary

7. “Firework Deals” Countdown

Creating a countdown timer is another great way to motivate customers to purchase on your website, especially during Independence Day. This will create a sense of FOMO (fear of missing out), where customers are motivated to decide quickly.

You can always use OptinMonster to create a countdown timer to introduce different deals and discounts to customers, encouraging them to seize the moment and avail a special discount on their carts.

hourly or daily deals

When all is said and done, this will ultimately result in devoted clients coming to your website on a regular basis to purchase new things at a discount!

8. Free Shipping with Fixed Amount

For most of the coupon ideas we’ve shared in this guide, we’ve mostly used the percentage (%) option in the Amount field. However, you can always take advantage of configuring a discount to a fixed amount ($).

For instance, you can offer free shipping to customers on the 4th of July. You only need to find out how much your customer usually pays for shipping and put that as the fixed amount. It’s really that simple!

4th of july free shipping coupon

Pay attention to the symbol chosen in the Amount field to ensure that every coupon you create offers the percentage or fixed amount you want.

9. BOGO (Buy-One-Get-One) Sales and Deals

Offering a buy-one-get-one (BOGO) deal is another great strategy for the 4th of July that encourages potential customers to buy something from your website.

Customers also naturally think that buy-one-get-one deals are better than other prices, making them want to take advantage of the deal even more.

buy one get one free

The allure of getting something “extra” for the same price makes shopping a good experience, which makes new customers more loyal.

10. Don’t Forget Catering to Nonprofits

Independence Day can also be a great opportunity for celebrating acts of service in America, so don’t forget to donate to a nonprofit charity of your choice. Something that focuses on the spirit of unity and freedom.

Every day, WPForms shows its appreciation for nonprofit organizations by giving a discounted Pro plan for $99/year (a huge 75% discount) and an Elite plan for $199/year (a 66% discount).

wpforms nonprofit discount

Performing this act of service to the community is our own personal way of giving back to the community, and we are delighted to do so!

FAQs about 4th of July Marketing Ideas

4th July is a popular topic of interest among our readers. Here are answers to some common questions about it:

How do you wish customers a happy 4th of July?

If you wish customers a happy 4th of July, it’s always a good idea to send them personal emails about freedom and independence.

If you want to go a step ahead, offering them any special deals, discounts, or incentives is always great.

How do you say Happy 4th of July in an email?

If you want to extend your heartfelt wishes for a happy 4th of July, it’s always a good idea to mention the spirit of unity and freedom.

Creating an image to share in your email is also a great idea to keep your readers engaged.

How do you wish Independence Day professionally?

When wishing Independence Day professionally or on social media, it’s important to strike a balance between formality and warmth.

You might say, “On behalf of [Your Company], I extend our best wishes to you this Independence Day. May it be a day of joy and celebration for all.”

Next, Check Out These Holiday Marketing Guides

We hope the ideas shared here help you have a fun and successful 4th of July.  If you’re looking for more tips for your marketing calendar, take a look at these articles where you’ll find additional tips to celebrate holidays around the world:

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