Do you sell custom products or services? Prepare to have your mind blown…
You don’t need a big platform to sell online. In fact, you can do it directly from your WordPress website. 🤯
All you need is WPForms! As the #1 form-building plugin for WordPress, it just makes sense. We provide you with the tools you need to showcase your products, process payments, and fulfill orders.
Want to learn more? Let me show you how to use WPForms as your WordPress custom product builder!
How it’s Done
If you’re running a small business, offering custom-made products, or providing personalized services, WPForms equips you with everything needed to sell effectively online.
- AI-Powered Form Creation: With WPForms AI, you can generate entire forms by simply describing your needs. Whether it’s a product order form that includes calculations for tax and shipping or a detailed custom order form, our AI simplifies the entire process.
- Intuitive Form Builder: WPForms utilizes a drag & drop form builder that’s not only user-friendly but also incredibly versatile. This allows you to create complex forms without any technical know-how. So, even if you don’t use our AI to build the entire form, creating your order form is easier than ever.
Let’s explore these tools a bit more, shall we?
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Building the Order Form
Creating a custom product builder starts with the order form. Luckily for you, this is our bread and butter.
Leverage AI and Templates
Start by using the AI capabilities to describe your ideal form or choose from a plethora of pre-built templates designed for various needs.

The beauty of either route is that everything you need for your form is at your fingertips. And this shortcut not only saves time but also guarantees your form is professionally structured from the get-go.
Include Product Images
On your order form(s), be sure to use image choices to snag that customer engagement.
Showing images alongside product options helps shoppers make informed decisions, and that improves their shopping experience.

Dynamic Fields for Personalization
You’ll want to also include fields to capture specific customization requests such as size, color, or additional features your products might offer.
That’s where the “custom” part of “using WPForms as a WordPress custom product builder” comes in…

This makes the form adaptable to diverse product categories.
Also Read: How to Create a WordPress Order Form for Small Businesses
Including Pricing and Payments
Remember how I said that you don’t need a big platform to sell online? That’s because an order form built with WPForms can automatically handle the totals and even process the payment.
And transparent pricing and a seamless payment process are vital for customer satisfaction.
WPForms can dynamically calculate prices based on customer selections, so shoppers see the total cost — including extras like shipping and taxes.
Just be sure to include prices with your product choices, and don’t forget to drag the Total field onto your form.

Real-time Calculations
As for those extra calculations — they’re made easy with our AI, which can handle scenarios like tiered pricing, bulk discounts, and coupon codes.
Plus, this automation reduces errors!

Just tell it what you want, and let the AI crunch the numbers for you.
Multiple Payment Gateways
Then, with integrations available for Stripe, PayPal, and more, processing payments becomes a secure and straightforward affair.

Plus, there’s something for every budget! WPForms supports Stripe integration across all plans, so you can start taking payments immediately.
Also Read: How to Accept Payments with Stripe on Your Website
Non-Payment and Offline Order Handling
Not every transaction requires immediate online payment. So, you can create forms that support scenarios where your customers’ products are collected in person, or payments are made via bank transfer:
- Order Forms Without Payments: Create forms that display totals but do not process payments, which is ideal for businesses requiring consultations or services finalized offline.
- Detailed Order Summaries: Even for offline transactions, you can provide detailed order summaries that improve transparency and customer satisfaction.

Bonus: Jumpstarting Customer Engagement
After setting up your forms, shift your focus to user engagement and retention.
Set up automated notifications to keep both the customer and your team informed about orders. WPForms allows you to tailor these communications, guaranteeing a personalized touch.
Just open your form of choice and adjust the settings in the Notifications tab of the form builder!

And that’s it! Did it blow your mind?
The possibilities for your small business and website are virtually endless!
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FAQ
Can I use WPForms to sell custom products on my WordPress site?
Yes! WPForms allows you to create fully customized order forms where customers can select options, upload files, and provide personalization details. You can also integrate payment gateways for seamless transactions.
How can I add pricing and payment options to my custom product form?
WPForms supports multiple payment gateways like PayPal, Stripe, and Authorize.Net. You can also use conditional logic to adjust pricing based on selected options and enable real-time calculations.
Is it possible to display product images in the form?
Yes! You can showcase product images next to selectable options, helping customers make informed decisions while enhancing the shopping experience.
Next, View Your Form History
We covered a lot of ground in this blog post. I showed you a lot of ways to build and modify your forms.
But what happens if you accidentally delete or change something? Take a look at our post on viewing your form history to learn what you can do with this feature.
Ready to build your form? Get started today with the easiest WordPress form builder plugin. WPForms Pro includes lots of free templates and offers a 14-day money-back guarantee.
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