Category: Marketing

Recent Posts

WordPress Invoicing

WordPress Invoicing: 2 Ways to Bill Smarter, Not Harder

Do you need a WordPress invoicing solution for your small business? There are tons of invoicing tools out there for bonafide eCommerce businesses, but they’re often too large, too complicated, and too expensive for a small business that doesn’t sell quite as much online. If this is you, and you just need a convenient way […]

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Top Email Marketing Metrics

8 Crucial Email Marketing Metrics (Start Measuring Today)

When I first started with email marketing, it quickly became clear that tracking the right metrics was essential to making my campaigns successful.

Each email I sent out could reach a huge number of people, but what mattered was understanding what worked and what didn’t.

Over time, I learned that certain metrics are extremely important to figuring out if your emails are actually engaging your audience.

In this guide, I’ll walk you through the most important email marketing metrics, showing you how each one can help you make smarter decisions.

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Strategies for Creating Secure WordPress Forms

How to Create a Secure Form in WordPress (5 Easy Ways)

Like any part of your website, online forms can be exploited by malicious bots and actors. It’s vital to secure your forms by adding protective measures in advance to stay safe from spambots and scammers abusing your forms.

In this post, I’ll share some of the top tips and tricks for securing your WordPress forms so that you can keep them safe from spam, malware, and more.

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wpforms-vs-contact-form-7

Contact Form 7 vs WPForms (Best CF7 Alternative?)

Would you like to switch from Contact Form 7 to a more visual form builder plugin? WPForms is the most popular form builder for WordPress and offers a lot of features you can’t get with Contact Form 7. In this post, we compare these 2 plugins to help you decide which to use on your WordPress site.

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The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

what-is-a-likert-scale_b

What Is a Likert Scale? [+Examples to Copy]

Want to know what a Likert scale is and how to use it?

Using a Likert scale on your WordPress forms is an extremely reliable and easy way to measure attitude, visitors’ opinions, or feelings toward your brand. Using different types of questions can give you some real power.

In this article, we’ll explain what a Likert scale is and how to use it to calculate the perceptions and experiences of your site visitors.

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WPForms vs MailChimp Form Builder.

WPForms vs Mailchimp Form Builder: Which One Should You Use?

Are you looking to add a contact form on your WordPress website? If so, you might be wondering whether to use the popular contact form plugin WPForms or the Mailchimp Form Builder that comes with your Mailchimp account. In this article, we’ll compare both WPForms and the Mailchimp Form Builder so you can decide which […]

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New Feature Payments

Start Your Stripe Subscriptions With a Trial Period

Left-aligned hero text: “Add a Trial Period to Stripe Subscriptions in WPForms,” with a bear avatar and an ANNOUNCEMENT badge on dark blue background.

A Stripe subscription sold through WPForms can now begin with a trial period: the subscriber signs up today, and their first payment waits until the trial is over.

The card is collected and checked at signup, held by Stripe, and charged automatically on the day the trial ends.

The length is a number of days, weeks, months, or years, chosen in the form builder’s Payments tab for each Stripe subscription you sell.

Each trial shows up in WPForms » Payments with a Trialing status until that first payment lands.

Improvement

Weekly Email Summary

Hero banner announcing the WPForms Weekly Email Summary with a mascot circle on the left and a white analytics card on the right, on a dark blue background.

The weekly summary WPForms emails you now opens with stat tiles for entries, views, and spam, each marked with how it moved against the previous week.

Beneath them, a table gives every form its own line, and when the data earns it the headline changes to call out a best week, a milestone, or a form that has gone quiet.

A single button takes you from the email back into WPForms, so the thing worth checking is one click away.

Integration New Feature Payments

Paystack Addon

Introducing the WPForms Paystack Addon: Accept Payments in Nigeria, Ghana, South Africa, and Kenya

The Paystack addon brings card, bank transfer, and mobile money payments to your forms for buyers in Nigeria, Ghana, South Africa, and Kenya.

Buyers click submit and pay in the Paystack popup in naira, cedis, rand, or Kenyan shillings, with no new field to add to your form.

Bank transfer and mobile money payments are saved as Pending, and WPForms can hold your notification emails until Paystack confirms the payment, then completes the order on its own.

Every Paystack payment shows up in WPForms » Payments, and full refunds can be issued without leaving WordPress.

New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline 'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline 'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.