Marketing - WPForms

10 Halloween Marketing + Coupon Code Ideas for 2024

Halloween is one of the best times for businesses to grab attention and boost sales. People are actively looking for deals and are drawn to anything with a fun or mysterious theme.

As someone who’s tried different marketing strategies, I’ve seen how effective Halloween-themed promotions can be for engaging customers and driving sales.

In this guide, I’ll share practical marketing and coupon code ideas that I’ve found work well for the Halloween season and lead to more conversions.

The Ultimate Black Friday Checklist for Small Businesses

A successful Black Friday campaign isn’t a matter of a luck; it’s a product of careful planning and preparation.

This BFCM checklist serves as a helpful guide you can use to start preparing for the holiday sales and achieve your biggest growth yet.

Why Stop Contact Form Spam?

Spam is one of those things you never really think about until it starts affecting you directly. The moment your inbox starts filling up with irrelevant or even harmful messages, you realize just how much of a nuisance it can be.

I’ve dealt with this problem myself, and let me tell you, it’s frustrating. The constant barrage of spam clutters your inbox and drains your time and resources, making it harder to focus on what matters: your actual customers.

So, in this guide, I’ll walk you through everything you need to know about contact form spam—why it happens, how it can hurt your business, and most importantly, what you can do to stop it in its tracks.

Giving Tuesday 2024: How Nonprofits Can Promote Their Cause

Giving Tuesday is a global movement that takes place on the Tuesday after Thanksgiving, and is meant to inspire people to donate to charities and support causes they care about.

So, it’s a great day to promote your nonprofit’s cause. And WPForms offers many tools to help you do it! In this post, we’re sharing our favorite tips for nonprofits to maximize donations and engagement on Giving Tuesday.

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What Is Progressive Profiling and How To Use It in 2025

If you’ve ever felt stuck between wanting more data from your website visitors and fearing that asking too much too soon might scare people away, you’re not alone.

Creating meaningful connections with your audience is no small accomplishment. You need to gather insights that allow you to speak directly to their individual interests and challenges.

In this guide, I’ll explain what progressive profiling is, why it matters in digital marketing, and the steps to use it in 2025 with none other than WPForms!

Single Optin vs Double Optin: Which Should You Choose

It can be tricky to choose between a single optin vs double optin for your email signups.

Many websites make this decision randomly, but there are a few definite considerations you can make to make the best decision for your email list.

In this guide, I’ll provide some tips to help you make that decision and learn how to implement single or double optin on your website.

Category: Marketing

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