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Building Your Black Friday Email List with WPForms

Building Your Black Friday Email List With WPForms

Email is a crucial component of a Black Friday campaign. And to get the best out of your emails, you first need a powerful list generation setup in place.

In this article, I’ll share easy ways you can build and prepare your email list for Black Friday and maximize the potential of your email marketing duriing the holiday season.

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repeater field vs layout field

WPForms Repeater Field vs Layout Field With Conditional Logic

As a power user of WPForms, I understand that creating efficient and intuitive forms that provide a seamless experience for the end user is all about selecting the right features for the job.

Two of the most versatile features I use regularly are the Repeater Field and the Layout Field with Conditional Logic. While both allow you to control how fields appear, each option offers its own benefits.

In this post, I’ll explore how each feature works, their key differences, and when you might want to use one over the other to get the most out of WPForms.

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Thanksgiving Marketing + Coupon Code Ideas to Gobble Up

When the leaves begin to change and the air becomes crisp, it’s time to start planning for Thanksgiving.

Many of your customers, clients, and website visitors will observe the holiday this November, so it’s a good idea to incorporate Thanksgiving into your marketing strategy. And we’ll show you how!

In this post, we’re sharing 10 marketing and coupon code ideas for you to gobble up this Thanksgiving season.

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The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

email notifications examples and best practices

8 Email Notification Examples and Best Practices for 2026

When you run a business or manage a website, keeping your users informed is crucial, and that’s where email notifications come in.

Whether it’s confirming a purchase, sending an appointment reminder, or updating users about account activity, these notifications are the backbone of smooth customer communication.

In this guide, I’ll walk you through examples and best practices for email notifications, helping you optimize your approach and create messages that people want to open.

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How the American Legion Arizona Uses WPForms

How the American Legion Arizona Uses WPForms to Streamline Operations

The American Legion Arizona streamlined operations and enhanced member engagement using WPForms.

Learn how this veteran support group automated tasks, simplified event registrations, improved data collection, and fostered greater participation from the veteran community.

Their success story demonstrates the power of online forms to empower non-profits and allow them to focus on their mission.

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New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline 'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline 'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.

New Feature

Ranking Field for Surveys & Polls

Announcement hero: dark blue background, bear avatar left, large 'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.

The Surveys & Polls addon gains a Ranking field!

Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.

WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.

Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.

Integration New Feature Payments

Mercado Pago Addon

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.

Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.

An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.

WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.

AI New Feature

WPForms Analytics

Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.

The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.

A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.

There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.