Do you need some fun and fitting Mother’s Day ideas for your marketing strategy?
Mother’s Day is a popular springtime holiday, and it’s a great celebration to base your marketing strategy around. So if you’d like a handful of ideas for sales events and promotions, keep reading.
In this post, I’m sharing 10 Mother’s Day marketing and coupon code ideas to inspire your 2024 campaigns.
10 Mother’s Day Marketing + Coupon Code Ideas (2024)
In This Article
- 1. Use a Specific Theme
- 2. Consider Your Audience’s Location
- 3. Create Custom Promo Codes
- 4. Share and Promote Your Codes
- 5. Offer Discounts on Women’s Items
- 6. Run a “Spring Cleaning” Sale
- 7. Offer Digital Gift Cards
- 8. “Mama, You’re a 10!” Discount
- 9. Celebrate Mom All Year Long
- 10. Put Mother’s Day on Your Event Calendar
First, Get WPForms
Since I’m going to be showing you how to create custom coupons to use on order forms and throughout your site, you’ll need to install WPForms and activate the Coupons addon.
Then, you can head over to WPForms » Payments and click on the Coupons tab to add and create new coupons.
Now you’re ready to get started!
1. Use a Specific Theme
When creating your marketing campaigns, it’s important to incorporate the Mother’s Day theme into all of your promotional material and content.
This content could be anything from the email campaign you run to the coupon codes you make.
So, being a spring-based holiday that celebrates women, there are specific images and wording you might consider for your content.
Common images and styling associated with Mother’s Day usually include:
- seasonal flowers, especially tulips and daisies
- women and small children
- perfume, lipstick, toiletries
- gardening tools
- hearts, balloons, gift boxes
- messages of gratitude and love
As for your wording, be sure to play up the Mother’s Day theme in your email subject lines, messaging, and anywhere else you can throughout your website and online presence.
I’ll share some of these on-theme styling ideas as we go!
2. Consider Your Audience’s Location
As you’re creating your Mother’s Day promotional material, consider the location of your audience.
In the UK, for example, Mother’s Day is celebrated on Sunday, March 10. But in the US, Mother’s Day is on Sunday, May 12.
With these locations and dates in mind, you might decide to plan out multiple marketing ideas that are applied to certain groups of your audience, or one big springtime campaign instead.
Or you may want to share some promotions with one part of your website visitors while keeping the great sales a secret from others.
And finally, you definitely want to keep the dates in mind when planning out the start and end dates for your sales. Since the coupons you offer have the option to be time-sensitive, you’ll need to know which timeframes to use.
3. Create Custom Promo Codes
When it comes to the codes you’re creating for coupons and discounts, WPForms offers to simply generate the code for you. While this may be convenient, it’s not always marketing-friendly!
Instead, you should use the Code field as an opportunity to incorporate the Mother’s Day theme here, too.
While your coupon code should be fairly simple, you can still make it memorable and relevant. Even something basic like “MOTHERSDAY24” would be better than an automatically generated code of random letters and numbers.
Additional coupon codes you might use for inspiration could include variations of:
- MOTHERSDAY
- LOVE2MOM
- MDAYSALE
- HAPPYMAMA
- MOMSDAY24
- MAMALOVE
- GIFT4MOM
- MAMASALE24
- 25OFFMOM
- LUV4MUM
Notice how each of the above codes is on-theme, is easy to spell, and contains only relevant numbers. Numbers should usually refer to the year the holiday is being celebrated, or could point to the sale or discount itself.
And did you see the variations of MOM and MUM? Don’t forget what we talked about in terms of audience location!
Once you have your sales coupons ready, it’s time to turn them into promo codes. You need to promote them wherever you can!
I mentioned a bit about email campaigns, but your social media accounts are another important place where you can notify your audience about your sales event and also provide them with coupon codes.
A post like the one above would be great to share since it incorporates the Mother’s Day theme in its styling and provides the sale information and coupon codes needed to get the discount.
You can just put the coupon code right on the order form if you want, too!
5. Offer Discounts on Women’s Items
Depending on your eCommerce store, Mother’s Day would be a likely time to run sales and offer discounts on women’s items.
These could be physical items like flowers, bags, and apparel, or digital items like subscriptions and courses.
And in the WPForms Coupons tab, it’s super easy to select the items you want to offer coupons on. Just click on the category!
Now, you have a valuable gift to offer your women customers.
6. Run a “Spring Cleaning” Sale
Another way to utilize categories on the Coupons page is to run a sales event to clear out items that are out of season.
Traditionally, mothers are often viewed as the managers of a household, who oversee cleaning and upkeep. (Don’t come for me, I’m just sharing observations.)
So, to make this a positive marketing idea, you could play into the premise of “spring cleaning” with a clearance sales event.
Once again, all you need to do is create your Spring Cleaning coupon code and select the clearance category or other categories you want to include.
Then just share the details and code with your audience!
7. Offer Digital Gift Cards
Mother’s Day is a holiday when many people are giving gifts to the women and mothers in their lives, so it’s a great time to offer digital gift cards. A digital gift card is just another place to share coupon codes you’re creating anyway, but may include a more personal touch.
Keep in mind, too, that discounts offered through a gift card might give a large amount off a purchase, so you may want to limit it to a one-time use.
In my example coupon below, I’ve created an appropriate code for a gift card: MOTHERSDAYGIFT. I’ll be sure to include this code somewhere on the gift card so the recipient can apply it for a discount.
I set the Amount field to a discount of 50%, indicated by the (%) symbol beside the field. Then I set the Start Date / Time and End Date / Time fields to make the gift card valid for one full year. And since it’s a large discount, I set the Max Uses field to 1.
This way, the digital gift card acts as a traditional gift card, which customers will view as a thoughtful gift.
8. “Mama, You’re a 10!” Discount
If you’re feeling especially cheeky, you might consider offering a discount that exclaims, “Mama, You’re a 10!”
Creating this coupon would follow similar steps as the example above but with a focus on the Amount field.
Notice in the coupon I created, that the ($) symbol is toggled on the Amount field.
This means that the discount takes a fixed amount of $10 off the user’s purchase. If I’d left this field toggled with the percentage symbol (%), the discount would be 10% off. Since a fixed amount is quite a bit different from a percentage amount, be sure to pay attention to this field.
There are a lot of creative ways to use either one of these discount amounts! In fact, either variation would be great for a “Mama, You’re a 10!” campaign. 😉
9. Celebrate Mom All Year Long
I mentioned earlier that sometimes your audience’s location can dictate the dates you select for running your sale. But, if you wanted to, you could celebrate Mom all year long!
In other words, you can set up your Mother’s Day coupon to have zero time limits and unlimited uses.
In my coupon, you can see that I’ve only filled in the required fields — I’ve left the start and end dates and the max uses fields blank.
So, my customers can receive 15% off their purchase anytime they want, as my many times as they want. All they have to do is enter the code: CELEBRATEMOM to get the discount!
10. Put Mother’s Day on Your Event Calendar
When it’s time to promote your sales and discounts, an event calendar, or promotional calendar, is a great way to keep everything managed.
I like Sugar Calendar for managing sales events because of its simplicity and ease of use. It’s light enough for your website but comes with all of the organizational features you want.
You can customize event settings for specific dates, time zones, and even translations. And with Mother’s Day celebrated on different dates across the world, those options are pretty nifty.
Which of these Mother’s Day marketing ideas will you put on your event calendar? Let us know in the comments!
Don’t forget that Father’s Day is just around the corner, too. So, be sure to check out my post on Father’s Day marketing and coupon ideas to get some fun inspiration.
Why Should I Make Mother’s Day Part of My Marketing Strategy?
No matter what you sell on your eCommerce site — both physical and digital products — running a Mother’s Day promotional event is a fabulous way to boost sales and increase your brand awareness.
Mother’s Day is a popular holiday event, and those who celebrate will be on the lookout for deals to treat themselves or others. So, be sure to take part in the festivities!
Next, Check Out These Easter Marketing Ideas
If you’re on the lookout for additional holiday marketing and coupon code ideas, be sure to check out my article covering the Easter holiday.
You can check out this list of eCommerce statistics for more ideas to grow your online business. And stay tuned for even more seasonal marketing and coupon ideas to come!
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