WPForms Blog

WordPress Tutorials, Tips, and Resources to Help Grow Your Business

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how-to-track-wordpress-form-conversions

How to Track WordPress Form Conversions (Step by Step)

Do you want to know how your WordPress forms are actually performing?

Tracking which forms on your site drive the most conversions is a great way to know which are the most optimized so you can make improvements where needed.

In this article, I’ll show you two ways to track WordPress form conversions, starting with the built-in WPForms Analytics that needs no code and no Google Analytics at all.

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Introducing the New WPForms Coupons Addon

We probably don’t have to tell you that people are always looking for a deal. Coupons are a great way to increase customer engagement and build brand loyalty.

However, you could be missing out on revenue if you don’t have a way to easily add and accept coupons on your forms.

One of our core values is to make it stupid simple for our users, and today we’re making it easier than ever to attract new customers and build loyalty to increase revenue. We’re thrilled to announce today’s release of one of your most requested features: coupons!

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How to set up WordPress form tracking in GA4

How to Set Up WordPress Form Tracking in GA4 (The Easy Way)

Tracking form submissions can help you optimize your forms and increase your conversion rate. In this post, I’ll show you how to set up WordPress form tracking in GA4 and view your form statistics in WordPress.

I’ll also show you how to build reports in Google Analytics 4 to get more insights into how users find your forms and how they interact with your site before they submit a form.

Whether you’re completely new to GA4 or you’re a more advanced user, our step-by-step guide will help you get more valuable information from the forms on your site.

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The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

7 Best Affiliate Plugins For WooCommerce

Are you looking for the best affiliate plugins for WooCommerce? While there’s no shortage of affiliate plugins in WordPress, not all of them integrate with WooCommerce. We tested several affiliate plugins for WooCommerce to find out which are the best. In this post, we’ll share our reviews to help you make a decision about which plugin is right for you.

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Best Email Log Plugins for WordPress

7 Best Email Log Plugins for WordPress in 2026

Do you want to make sure your WordPress site is sending emails properly? Or do you just want to keep a record of all the emails your site sends? Email logs let you store and view all the emails sent by your site so you can spot and fix any issues quickly. We’ve rounded up the top email log plugins for WordPress, both free and paid, so you can choose the best option for your site.

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New Feature Payments

Start Your Stripe Subscriptions With a Trial Period

Left-aligned hero text: “Add a Trial Period to Stripe Subscriptions in WPForms,” with a bear avatar and an ANNOUNCEMENT badge on dark blue background.

A Stripe subscription sold through WPForms can now begin with a trial period: the subscriber signs up today, and their first payment waits until the trial is over.

The card is collected and checked at signup, held by Stripe, and charged automatically on the day the trial ends.

The length is a number of days, weeks, months, or years, chosen in the form builder’s Payments tab for each Stripe subscription you sell.

Each trial shows up in WPForms » Payments with a Trialing status until that first payment lands.

Improvement

Weekly Email Summary

Hero banner announcing the WPForms Weekly Email Summary with a mascot circle on the left and a white analytics card on the right, on a dark blue background.

The weekly summary WPForms emails you now opens with stat tiles for entries, views, and spam, each marked with how it moved against the previous week.

Beneath them, a table gives every form its own line, and when the data earns it the headline changes to call out a best week, a milestone, or a form that has gone quiet.

A single button takes you from the email back into WPForms, so the thing worth checking is one click away.

Integration New Feature Payments

Paystack Addon

Introducing the WPForms Paystack Addon: Accept Payments in Nigeria, Ghana, South Africa, and Kenya

The Paystack addon brings card, bank transfer, and mobile money payments to your forms for buyers in Nigeria, Ghana, South Africa, and Kenya.

Buyers click submit and pay in the Paystack popup in naira, cedis, rand, or Kenyan shillings, with no new field to add to your form.

Bank transfer and mobile money payments are saved as Pending, and WPForms can hold your notification emails until Paystack confirms the payment, then completes the order on its own.

Every Paystack payment shows up in WPForms » Payments, and full refunds can be issued without leaving WordPress.

New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline 'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline 'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.