Sidebar signup forms and free PDFs still bring in subscribers, but the numbers have been sliding for years as readers learn to skip them on sight.
A typical newsletter signup form converts somewhere between 1 and 2 percent, and even well-designed lead magnets like ebooks rarely push past single digits.
The category that has held up best in the last few years is quizzez. The average online quiz converts at around 40 percent, which is roughly twenty times what a sidebar form pulls in.
So, in this post, I’ll share 5 quiz formats worth considering, with example titles you can adapt and a note on which kind of business each one tends to fit best.