WPForms Now Integrates with Klaviyo Natively!

Did you know that email marketing delivers an average ROI of $42 for every $1 spent?

And, what if I told you that for most WordPress sites running Klaviyo, a meaningful chunk of that return is walking past every form on the site?

Don’t believe me? Check how many form submissions you’ve collected in the last 30 days.

Now ask yourself: how many of those contacts are actually inside Klaviyo, enrolled in your welcome sequences, and receiving your emails?

Every form submission that doesn’t reach Klaviyo is a lead that never enters your marketing funnel. And every day that gap stays open, you’re losing revenue.

The Old Way Was Painful (And Expensive)

Until now, you had three options to get form data into Klaviyo, and honestly, none of them were good:

• Pay for Zapier or a similar bridge tool: A recurring monthly fee just to connect two services that should already talk to each other.
• Hire a developer to build a custom webhook: Fragile, expensive, and one update away from breaking entirely.
• Export CSVs and import them manually: Painfully slow, error-prone, and completely useless for real-time email automation.

There had to be a better way. And now there is.

Introducing the WPForms Klaviyo Addon

Today, I’m thrilled to announce the brand new WPForms Klaviyo Addon!

Now, the moment someone hits Submit on any of your WordPress forms, their data flows directly into Klaviyo as a profile, a list member, or a subscriber in real time, with zero third-party bridges or extra monthly fees.

Since this is a native integration from WPForms, you don’t have to worry about connecting with Zapier, writing custom code, or wasting time on CSV exports.

Just your forms, talking directly to Klaviyo, exactly the way they should.

Everything the Klaviyo Addon Can Do For You

You add a Klaviyo connection to any form, pick whether the form should create a profile, unsubscribe a contact, or remove someone from a list, map your fields to Klaviyo properties, and save. And that is it.

Here’s what you get right out of the box:

• Create or Update Klaviyo Profiles Automatically: Map any form field to any Klaviyo profile property, including custom attributes. Have a field that doesn’t exist in Klaviyo yet? Type in a brand-new attribute name on the fly, right inside the WPForms builder.

• Add Contacts to Any Klaviyo List: Drop your contact into a specific Klaviyo list straight from the form builder. Every list in your account shows up in the dropdown, even if you have hundreds of them.

• Klaviyo Consent Rules Handled For You: A single setting subscribes your contact with full respect for Klaviyo’s consent rules. Add the contact to a single opt-in list? They subscribe immediately. Add them to a double opt-in list? The contact stays pending until they click.

• Three Actions, One Form Builder: A single form can create or update a profile, unsubscribe a contact, or remove someone from a list. Each action carries its own conditional logic, and a single form can run all three at once.

• Full Conditional Logic Support: Feel free to route contacts to different Klaviyo lists based on their form answers, with multiple Klaviyo connections per form, each with its own conditions.

• Existing Klaviyo Data Stays Intact: If a contact submits again with just their email, their name and phone number in Klaviyo stay exactly as they were. Empty form fields never overwrite the data Klaviyo already has.

What This Looks Like For Your Business

Imagine that your contact form captures a lead at 11pm on a Sunday.

By 11:01pm, that person is inside Klaviyo, enrolled in your welcome sequence, and receiving your first automated email, all while you’re asleep.

By Monday morning, you wake up to a warmer lead than the one that walked in last night. That’s the power of a true native integration working silently in the background for you.

Who Is the WPForms Klaviyo Addon Perfect For?

WPForms with Klaviyo is built for any business that runs Klaviyo as the email engine and uses WordPress as the front door.

Here is who will benefit most from the new connection:

• eCommerce store owners running WooCommerce + Klaviyo who want to capture top-of-funnel leads that the WooCommerce integration can’t touch.
• Email marketers who are tired of paying Zapier or other bridging services just to glue their forms to their email platform.
• Small business owners who want their marketing automation to work the moment someone submits a form.
• Agencies and developers managing multiple client sites, each with their own Klaviyo account.

Real-World Use Cases Include:

• Adding a “Subscribe to our newsletter” checkbox to a quote request form that automatically enrolls the contact in a Klaviyo welcome series.
• Capturing partial form data from visitors who abandon a long form and triggering a Klaviyo drip sequence to bring them back.
• Running a product-finder quiz that routes contacts into different Klaviyo lists based on their answers, triggering curated product recommendation emails.

From WPForms to Live Klaviyo Sync in Four Steps

Already on a WPForms Plus, Pro, or Elite license? The Klaviyo Addon is waiting in your account. Here is how to turn it on:

Step 1: Grab Your Klaviyo Private API Key

From your Klaviyo account, go to Settings, then API Keys, and create a new private key.

Step 2: Connect Your Klaviyo Account in WPForms Settings

Go to WPForms » Settings » Integrations and click Add New Account under Klaviyo, then paste your key.

Step 3: Add Klaviyo to Any Form

Open any form in WPForms, then go to Marketing » Klaviyo, add your connection, choose your action, and map your fields.

Step 4: Hit Save and Watch the Profiles Land

Save the form, submit a test entry, and watch the new contact appear in your Klaviyo profiles list within seconds.

Why Native Integration Actually Matters

Most third-party bridge tools, Zapier-style connectors, and alternative addons often get Klaviyo’s consent and double opt-in rules wrong.

That can mean contacts get subscribed without proper consent, unexpected confirmation emails, or contacts sitting on a list but never able to receive your emails.

The WPForms Klaviyo Addon handles every combination correctly. Single opt-in list? Subscribed immediately.

Double opt-in list? Klaviyo sends the confirmation email and waits for the click. Adding to a list for tracking only, no consent change? Done exactly that way.

It’s the kind of detail that separates a native integration from a glued-together workaround, and it means your forms do exactly what you expect, and Klaviyo’s compliance rules are respected automatically.

Ready to Connect Your Forms to Klaviyo?

If you’re already on a WPForms Plus plan or higher, the Klaviyo Addon is waiting for you right now. Install it, connect your account in minutes, and start turning every form submission into a Klaviyo subscriber automatically.

Don’t have a WPForms Pro license yet? Click here to get WPForms Pro and join over 6 million website owners who trust WPForms to power their online forms.

As always, thank you for your continued support of WPForms. We are constantly working to make WPForms the most useful form plugin for eCommerce and email-driven businesses, and Klaviyo has been one of the most-requested integrations from this community.

We can’t wait to hear how it helps your campaigns.

Syed and the WPForms Team

P.S. Still paying a third-party bridge tool just to get your form data into Klaviyo? Every day you wait is another day of leads slipping through the cracks. Get WPForms Pro today and put the Klaviyo Addon to work for you immediately!