8 Best WordPress A/B Testing Plugins and Tools
A few years back, I changed a single button on a contact form from “Submit” to “Send My Message,” ran an A/B test, and watched the conversion rate jump by around 14%. That kind of result happens often enough that I treat A/B testing as a non-negotiable part of running any WordPress site.
The challenge is figuring out which plugin to actually use. Most lists I’ve come across either pad the ranking with tools that aren’t really A/B testing platforms, or skip the free options entirely. So I tested the ones that genuinely run on WordPress and ranked them by how useful they actually are for the kinds of sites my readers run.