Announcement - WPForms

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

Did you know that 83 million people use Mercado Pago every month?

Last year alone, the platform processed $278 billion in payments.

That scale reflects something much bigger than the popularity of a payment platform.

Mercado Pago has become a familiar part of how millions of people across Latin America buy, book, and pay online.

So when one of them reaches your payment form, can they pay the way they always do?

Starting today, yes they can!

Promotional hero banner for WPForms v2.0 announcing built-in form analytics, featuring a mascot and a right-side analytics dashboard mockup with views and conversion metrics.

Introducing WPForms Analytics: Built-In Form Performance Tracking

Right now, someone is filling out a form on your website.

Maybe they finish it. Maybe they are starting it but giving up halfway through. Or maybe one field is creating more friction than you realize.

You have no way of knowing which.

Because until now, figuring that out usually meant setting up a separate analytics tool, digging through event tracking, or making your best guess from the entries you received.

And the entries you never received? Those were the ones holding the answers.

So the reasons stayed buried, and every visitor who gave up walked away without ever telling you why.

That changes today.

Introducing SendGrid Marketing Integration for WPForms

You already trust SendGrid with one of the most valuable jobs in your marketing.

Turning contacts into customers.

Your lists, your segments, the campaigns you send. They all run on the audience you have built inside SendGrid.

So here is a question worth asking: when someone fills out a form on your site, do they actually make it into that audience?

For most WordPress sites, the answer is no.

The leads land in your form entries, and getting them into your SendGrid lists has meant reaching for a third-party tool, a bridge plugin, or a CSV export you run when you remember.

There had to be a better way. And now there is.

WPForms Now Lets AI Assistants Build and Edit Your Forms

Something big is happening in WordPress right now.

The tools you rely on are starting to work alongside AI, as a real way to get things done.

WordPress 6.9 opened that door with its Abilities API, and the assistants you already use, like Claude, ChatGPT, or Cursor can act directly on your site.

WPForms was one of the first to build on it.

Since earlier this year, your AI assistant has been able to connect to WPForms and understand your forms, your fields, and your entries.

Today, we’re taking that a step further!

The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

Smart Edit with AI and WPForms Entry Importer

Introducing WPForms v1.10.1: Edit Forms With AI and Import Entries From Anywhere!

When we first built WPForms, the goal was simple.

Give every small business and website owner the easiest way to build powerful forms on WordPress.

Today over 6 million websites trust WPForms to power their forms every single day, and our core value towards laboring for simplicity is still the driving force behind all our decisions.

That’s why I’m thrilled to introduce WPForms v1.10.1, which ships two brand new features that extend what WPForms can already do while making your workflow even easier.

WPForms Now Integrates with Klaviyo Natively!

Did you know that email marketing delivers an average ROI of $42 for every $1 spent?

And, what if I told you that for most WordPress sites running Klaviyo, a meaningful chunk of that return is walking past every form on the site?

Don’t believe me? Check how many form submissions you’ve collected in the last 30 days.

Now ask yourself: how many of those contacts are actually inside Klaviyo, enrolled in your welcome sequences, and receiving your emails?

Every form submission that doesn’t reach Klaviyo is a lead that never enters your marketing funnel. And every day that gap stays open, you’re losing revenue.