Introducing our proficient content writer with extensive expertise.
Lauren Drew
Product Manager
Expertise
WordPress
Web development
WPForms
Content Writing
Blogging
Ecommerce
Small business
Highlights
After a career in the nonprofit sector using WordPress as a platform for her fundraising efforts, Lauren leveraged her skillset to manage projects and began working for a prominent WordPress agency working intimately with clients like the NBA, News Corp, and Microsoft.
While Lauren enjoyed the relationships she developed with enterprise-level clients, she has always had a passion for working with small businesses to help them succeed.
Lauren has been working in the WordPress space for the past eight years, joining the WPForms team in 2022.
I’ve learned a lot about efficiency from my six-year-old son, mainly that the best process is the one you can skip entirely. Ask him to do his homework and his greatest wish is to simply close his eyes and be done with it. Or, when we’re pulling out of the school parking lot, he’ll inevitably […]
A while ago, my coffee maker started making this weird grinding noise every morning. Since it was still under warranty, I decided to file a claim with the manufacturer online. The form was pretty straightforward until I hit this field: “Please upload a video showing the malfunction in action.” Of course they wanted a video. […]
For years, we have received request after request for one specific feature: the ability to generate PDFs from form submissions. Sounds easy, right? The thing is the use cases were as varied as the businesses our users operate. From simple PDF copies of form entries to highly customized documents, certificates, and invoices, the requests ran […]
Form styling shouldn’t require a computer science degree. And while we have introduced amazing solutions if you use Elementor or the block editor, we know so many of you rely on our easy-to-use form builder to create your powerful forms. And now, they can be truly beautiful without needing any custom code. I am so […]
A few months ago we sent a survey to WPForms users (you might have even participated!), and we got an overwhelming response. While we love receiving customer feedback, there were A LOT of entries for us to comb through. It got me thinking; it sure would be nice if I could automate an export of […]
The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.
An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.
With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.
Nothing to install, as it comes with every plan, including Lite!
Every form now has its own built-in QR code generator, with nothing extra to install or buy.
Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.
Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.
Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.
Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.
WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.
Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.
The Mercado Pago addon brings on-page card payments built for Latin America to your forms.
Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.
An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.
WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.
WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.
The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.
A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.
There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.
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