Hamza Shahid

Writer

Expertise

Content marketing
Email marketing
Affiliate marketing
WordPress
SAAS
ERPs

Highlights

Hamza is a Content Writer for the WPForms team at Awesome Motive, where he also contributes to WP Mail SMTP. He holds a BSc in Business Administration and brings a diverse range of experience to the team.

He began his writing career at a creative agency, where Hamza honed his skills in creating blogs, tutorials, eBooks, press releases, and whitepapers. Eager to explore new opportunities, he ventured into freelancing on Fiverr, offering a variety of content services.

His career took a specialized turn when he spent six years in the cybersecurity and ERP industries, managing a portfolio of eight Managed WordPress affiliate sites. This experience gave him a strong foundation in affiliate marketing and SEO.

Joining WPForms in 2023, Hamza now focuses on creating insightful content that helps users get the most out of their WordPress experience. When he’s not behind the screen, Hamza enjoys spending quality time with his cats and exploring beaches across the city.

7 Expert Ways to Create Better Email Newsletters in 2025

From my own experience, the success of a newsletter often boils down to the details: how it’s designed, what it says, and how it’s delivered.

It’s not just about sending content to your subscribers but rather about making sure your message resonates, engages, and ultimately drives action.

I’ve tested countless formats, styles, and ideas, and each time, I've learned something new about what works and what doesn’t to improve my open rates, click-through rates, and conversions.

In this post, I’ll walk you through a few ways that have helped me improve my newsletters, covering everything from writing compelling subject lines to using the right tools.

Creating Irresistible Black Friday Offers with WPForms

When it comes to Black Friday, businesses need more than just generic offers to stand out. They need compelling, targeted deals that grab attention and drive conversions.

With so many businesses competing for shoppers' attention, it’s essential to have the right tools in place to create offers that urge customers to click on the 'add to cart' button.

So, without further ado, let's check out some of the best Black Friday offer ideas that you can create using WPForms that help bring in more conversions this sales season!

WPForms Repeater Field vs Layout Field With Conditional Logic

As a power user of WPForms, I understand that creating efficient and intuitive forms that provide a seamless experience for the end user is all about selecting the right features for the job.

Two of the most versatile features I use regularly are the Repeater Field and the Layout Field with Conditional Logic. While both allow you to control how fields appear, each option offers its own benefits.

In this post, I’ll explore how each feature works, their key differences, and when you might want to use one over the other to get the most out of WPForms.

Email Notifications: Examples and Best Practices

When you run a business or manage a website, keeping your users informed is crucial, and that’s where email notifications come in.

Whether it's confirming a purchase, sending an appointment reminder, or updating users about account activity, these notifications are the backbone of smooth customer communication.

In this guide, I'll walk you through examples and best practices for email notifications, helping you optimize your approach and create messages that people want to open.

How to Personalize WordPress Forms With WPForms

Creating a personalized experience for your users can make all the difference when it comes to increasing engagement and boosting form completion rates.

If you're managing a WordPress site, you might be wondering how you can tailor forms to make them more relevant to your visitors without adding complexity.

In this guide, I'll walk you through some powerful WPForms features that make it easy to create personalized forms and explain how they can transform your form building and improve user satisfaction.

10 Halloween Marketing + Coupon Code Ideas for 2024

Halloween is one of the best times for businesses to grab attention and boost sales. People are actively looking for deals and are drawn to anything with a fun or mysterious theme.

As someone who’s tried different marketing strategies, I’ve seen how effective Halloween-themed promotions can be for engaging customers and driving sales.

In this guide, I'll share practical marketing and coupon code ideas that I’ve found work well for the Halloween season and lead to more conversions.

About Our Team

Hamza Shahid