Which Marketing Channels Bring Your Best Leads?
One of the toughest decisions of running a business, especially in these times of changing search algorithms, AIO, AEO, GEO, and a huge list of other acronyms is that how much should you actually spend on marketing?
The best way to answer that question is to understand which of your marketing channels is bringing you leads. And, not just a list of contacts! But, actual leads with high-conversion potential!
Search for help with this and you’ll mostly find guides written for teams who already own an enterprise attribution platform and a full CRM, and that can be difficult to afford for most small-to-medium sized businesses.
So, in this guide, I will be focusing more towards the WordPress side of things, and just a heads up that I will be mentioning several of WPForms’ features that can help you out.





