5 Clever Email Personalization Examples (to Win Over Leads)

Leads often ignore marketing emails because they’re written in a boring and generic way. Users often ask us if there any specific steps (beyond using WPForms’ lead generation tools) that they can take to make a bigger impact with emails. So we put together a quick guide containing our pro tips that any business can […]

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best A/B testing plugins and tools

7 Best WordPress A/B Testing Plugins and Tools

All smart marketers split test their critical online forms, landing pages, and other site elements. By split testing, you can understand what works best with your audience, and optimize your forms for more leads.

In this article, we’ll share the best WordPress A/B testing plugins for your WordPress site.

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What Is a Likert Scale? [+Examples to Copy]

Want to know what a Likert scale is and how to use it?

Using a Likert scale on your WordPress forms is an extremely reliable and easy way to measure attitude, visitors’ opinions, or feelings toward your brand. Using different types of questions can give you some real power.

In this article, we’ll explain what a Likert scale is and how to use it to calculate the perceptions and experiences of your site visitors.

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Survey Question Best Practices

13 Survey Design Best Practices to Boost Conversions

Are you looking for survey best practices to put into place so more people will complete your surveys? Following these guidelines will get you more survey conversions and better data.

In this article, we’ll reveal the most important survey best practices to follow so people will actually want to fill out your survey forms.

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