| Built For | Everyone on the team. Drag and drop building, an embed wizard, and AI prompts, with no training needed | Developers first, by its own positioning, with 100+ conditional logic conditions and a built-in debug console |
| Free Version | 2,100+ templates, Stripe, Square, and PayPal payments, Smart Edit and AI Choices, embed wizard, and smart spam protection | Unlimited forms and submissions with CSV export and strong anti-spam. Conditional logic, file uploads, date fields, and payments wait for PRO, and 22 of the 121 templates are open |
| Form Analytics | Field-level views, drop-offs, errors, and time spent on every field, plus conversion goals, CSV and print reports, and an AI chat over your data | Form-level Statistics in PRO: daily views, saves, submissions, and a conversion rate, with emailed reports |
| AI Form Building | Built in and managed. Generate forms, edit with Smart Edit, write choices and calculations, and translate, with no API keys to supply | A real AI toolkit, but assembly is required: WordPress 7, your own AI provider keys, and its docs call AI editing experimental |
| Survey Reporting | Likert scale, NPS scoring, star ratings, and matrix questions with automatic interactive reports and word clouds | Survey templates collect answers. There’s no Likert or NPS field and no built-in report of the results |
| Form Templates | 2,100+ WordPress form templates, searchable in the builder | 100+ bundled with PRO, 22 usable in the free version |
| Payments | Stripe, Square, and PayPal work in every version including free, with Mercado Pago on Pro and Authorize.Net on Elite | PRO only: PayPal Checkout arrives with the $149 edition, Stripe with the $249 edition or as a separate paid add-on |
| Premium Integrations | Bundled by plan: 12 email marketing tools at Plus, then Google Sheets, Make, and 9,000+ apps through Zapier at Pro | Sold by edition: none included at $59, 20 at $149, 58 at $249, or purchased one by one on top |
| Form Abandonment | A one-toggle addon captures partial entries and sends abandonment notifications | A do-it-yourself conditional logic recipe saves partial entries, with no abandonment reports |
| Switching | Rebuild forms in minutes with AI or a template, then import your entry history from a CSV | Forms and submissions export cleanly, so your data can leave whenever you want |
| WordPress.org Track Record | 4.8/5 stars with 13+ thousand 5-star reviews on WordPress.org | 320 total reviews across 10,000+ active installs |