| Where the form lives | On your own WordPress site, as ordinary page content | On Tally’s servers, pasted into your page as an HTML embed |
| Branding on the form | Yours only, on every license including Lite | A “Made with Tally” button on every page; removing it is a Pro feature |
| Your own domain | Always. It’s your website | Links use tally.so by default; a custom domain is a Pro feature |
| Emailing the person who submitted | Notifications and confirmations on every license | Self notifications are free; respondent emails are a Pro feature |
| Where submissions are stored | Your own WordPress database on every paid license | Tally’s servers in Europe, with CSV export |
| Team access | Unlimited users on every paid license | Inviting team members is a Pro feature |
| Per-field analytics | Views, interactions, errors, drop-off and time spent, for every field (Pro) | Drop-off insights on Pro: views, answers and drop-off per question |
| Conversion goal tracking | Set a target and track it in your dashboard (Pro) | Not part of Tally Insights; completion rate only |
| Payment gateways | Stripe, PayPal, Square, Mercado Pago and Authorize.Net, with recurring payments | Stripe only, and “We don’t support collecting recurring payments” |
| Spam protection | reCAPTCHA, hCaptcha, Cloudflare Turnstile, Akismet and built-in anti-spam protection features | reCAPTCHA v2 |
| Templates | 2,100+ ready-made templates | 100+ templates |
| Creates WordPress users and posts | Yes, with the User Registration and Post Submissions addons (Pro) | No. Tally runs outside WordPress |
| Yearly cost to drop the badge and see drop-off | $199.50 for Pro, with unlimited users on up to 5 sites | $290 for Pro |