Gravity Forms Alternative

The Gravity Forms Alternative Built for Everyone

Gravity Forms buries its power behind settings screens, developer docs and complicated addon directories. WPForms is the best Gravity Forms alternative that puts payments, calculations, smart logic, and a lot more inside a simple drag and drop builder.

Get WPForms Now

13,513 Reviews

4.8

See What Switching Actually Looks Like

Four moments from your first week with WPForms, from installing free to bringing your Gravity Forms data with you.

Start Free

Install WPForms Lite from WordPress.org and publish your first form today, payments and spam protection included.

There’s no license to buy first and no demo site that deletes itself after 14 days.

Two overlapping form panels: left panel shows Stripe Payment selected, right panel is the Bloom & Board Order Form with card fields and a Place Order button.

Build With AI

Describe the form you need in plain English and WPForms AI builds it in about 60 seconds, fields and settings included.

Ask Smart Edit to change an existing form and it happens right in the builder.

Hero mockup of a catering quote form with a blue Generate button and fields for guest count and event budget.

See Your Data

Every published form starts reporting views, conversion rate, abandonment, and errors automatically.

There’s nothing to connect and no Google Analytics setup, because tracking is built into WPForms.

Form Analytics dashboard with Views 4,286, Conversion Rate 24.8% (+3.2%), Abandonment 9.1%, and a line chart over Jun 19–Jul 17

Bring Your Entries

The Entry Importer pulls your Gravity Forms entries straight into WPForms with automatic field detection and mapping.

Rebuild the forms themselves in minutes with AI or a template, then import the history.

Screen showing an Import Entries form with source and destination fields, field mappings, and a progress bar afer the title 'Import Entries'.

Get WPForms Now

The Gravity Forms Alternative That 6 Million+ Websites Trust

Everything mentioned below is something you can do in WPForms today. Here’s where switching pays off first.

Harbor Lane Studio contact form on a light blue background with a rounded white card and an orange Send Message button.

Launch Before a Demo Would Even Expire

Gravity Forms offers a 14-day hosted demo that permanently deletes itself when time runs out.

WPForms Lite installs free from WordPress.org and stays yours forever.

In just a few clicks you can pick from 2,100+ WordPress form templates, publish, and even accept Stripe payments without paying for a license first.

Watch Every Form Report Its Own Numbers

WPForms tracks views, conversion rate, abandonment, errors, and time spent on every field, automatically and inside WordPress.

So when your quote form’s phone field is losing 19% of visitors after 42 seconds of hesitation, you’ll see it and fix it.

For that insight in Gravity Forms, you’d be wiring up Google Analytics events instead.

Dashboard card titled'Where visitors drop off' with four progress bars (Name 2%, Email 4%, Phone 19%, Message 6%), a 'Last 30 days' label, and a red '0:42 avg time' badge.

Two overlapping rounded panels on a blue background: left panel shows WPForms AI with a purple callout; right panel is a 'Project Inquiry' form with Name, Email, a 'What can we help with?' dropdown, and a file upload area.

Tell WPForms AI What You Need. Watch It Build.

The WPForms AI builds any form with the right fields and settings automatically.

Smart Edit changes existing forms conversationally, AI writes calculation formulas for you, and Instant Translations localize every label in one prompt.

Gravity Forms has no built-in AI, so all of this would require third-party add-ons.

Use the Fields Gravity Forms Keeps in Beta

The Repeater field has been stuck in developer beta at Gravity Forms since 2018, with no builder UI.

In WPForms, it’s a drag and drop field on every paid plan, so visitors can add extra guests, line items, or team members themselves.

Star Ratings and a codeless Content field for mid-form text and images are built in too.

Team Registration screen with two member cards showing Name and Email fields (Priya Raman, Dev Kohli) and a floating Content Field panel on the side.

Success banner: 1,437 entries imported from Gravity Forms; fields mapped automatically.

Bring Years of Entries With You

The Entry Importer migrates your Gravity Forms entries directly into WPForms with automatic field detection, smart mapping, and a validation report.

All your entries get moved in a single import, history intact. Rebuild the form in minutes with AI, then bring every submission it ever collected.

Switch Without Betting Your Site on It

Start on WPForms Lite for free and upgrade only when a paid feature earns it.

Every paid plan comes with a 14-day, 100% money-back guarantee, and Pro includes priority support from a team that answers real tickets.

That’s why WPForms has 13+ thousand 5-star reviews on WordPress.org

Hero collage showing a 4.8 rating with five orange stars, WordPress.org text, a green-outlined Start free button, a 14‑Day Money‑Back Guarantee card, and a bear illustration on a yellow backdrop.

Everything You’d Piece Together in Gravity Forms, Built In

Forget stacking third-party addons for the basics. WPForms is the Gravity Forms alternative that ships them in the box, so it is easier than you think.

Drag & Drop Builder

Build smart forms in a clean, full-screen builder with zero code.

2,100+ Templates

Start from a ready-made form instead of a blank canvas.

WPForms AI

Generate, edit, translate, and calculate with plain-English prompts.

Built-In Form Analytics

Views, conversions, and field drop-off tracked automatically.

Smart Spam Protection

Anti-spam on by default, plus Akismet, reCAPTCHA, and Turnstile.

Payments Built In

Accept credit cards with Stripe, PayPal, or Square, starting in Lite.

Repeater & Rating Fields

Advanced fields with a real UI, on every paid plan.

Limitless Integrations

Connect email marketing, CRMs, and 9,000+ apps via Zapier.

Entry Management

Star, filter, export, and geolocate submissions inside WordPress.

“
What I like best about WPForms is how easy it is to use while still being powerful. The drag and drop builder makes creating forms quick, even for more advanced setups, and everything just works without unnecessary complexity. It integrates smoothly with WordPress, looks professional out of the box, and saves a lot of time compared to other form plugins.
”

Michael H.
Verified Customer
“
I relied on a faulty ‘contact me’ page for years. I missed hundreds of messages, many from people in urgent need of my services. And then about a week ago my Developer, Joan White, installed my new ‘contact me’ page on my website and almost immediately inquiries came flooding in. My new clients were impressed by the rapidity of my response to their inquiries. So, not only bringing in new business, but creating the right impression: that I care because I respond quickly.
”

Delphine du Toit
Verified Customer
“
It is easy to use, easy to setup and above all reliable. Previous WordPress forms solution was supposed to be happy but was far from that. Forms were submitted but nothing was received. With WPForms we can be sure that submitted forms are received. Excellent customer support.
”

Bill F.
Verified Customer
“
WPForms excels in providing a seamless and user-friendly experience for creating forms. The intuitive drag-and-drop interface, coupled with a variety of pre-built templates and customization options, makes form building a breeze. Integration with email marketing services and payment gateways further streamlines data collection and payment processes. WPForms is a powerful and user-friendly solution for all your form creation needs.
”

Andrea N.
Verified Customer

“
What I like best about WPForms is how easy it is to use while still being powerful. The drag and drop builder makes creating forms quick, even for more advanced setups, and everything just works without unnecessary complexity. It integrates smoothly with WordPress, looks professional out of the box, and saves a lot of time compared to other form plugins.
”

Michael H.
Verified Customer
“
I relied on a faulty ‘contact me’ page for years. I missed hundreds of messages, many from people in urgent need of my services. And then about a week ago my Developer, Joan White, installed my new ‘contact me’ page on my website and almost immediately inquiries came flooding in. My new clients were impressed by the rapidity of my response to their inquiries. So, not only bringing in new business, but creating the right impression: that I care because I respond quickly.
”

Delphine du Toit
Verified Customer
“
It is easy to use, easy to setup and above all reliable. Previous WordPress forms solution was supposed to be happy but was far from that. Forms were submitted but nothing was received. With WPForms we can be sure that submitted forms are received. Excellent customer support.
”

Bill F.
Verified Customer

View all

Frequently Asked Questions and Resources

Have questions about switching from Gravity Forms? We’ve got answers.

Is WPForms a good alternative to Gravity Forms?

Yes, WPForms is the most popular Gravity Forms alternative for WordPress, active on over 5,000,000 websites.

You get a free version to start with, 2,100+ WordPress form templates instead of around 23, an AI form builder, and built-in form analytics that Gravity Forms doesn’t include at any tier.

For most site owners, WPForms delivers more at every price point, starting at $0.

Is there a free version of Gravity Forms?

No, Gravity Forms has no free version. Licenses start at $59 per year, and the only way to try it is a hosted demo site that’s permanently deleted after 14 days.

WPForms Lite is free forever, includes AI form building, Stripe payments, and spam protection, and Lite Connect backs up your entries in the cloud so nothing is lost if you upgrade later.

Can I import my Gravity Forms forms and entries into WPForms?

Your entries, yes. The WPForms Entry Importer brings submissions in directly from Gravity Forms with automatic field detection and smart mapping, and it also accepts any CSV export.

Form structures don’t transfer automatically, but rebuilding a form takes minutes with WPForms AI or a template. Most switchers rebuild first, then import their entry history into the new form.

Is WPForms easier to use than Gravity Forms?

Yes, most reviewers find WPForms noticeably easier. WPForms opens a dedicated, full-screen drag and drop builder with your fields always visible on the left and a live preview on the right.

Gravity Forms builds inside the standard WordPress admin, where field settings and the form preview share one crowded panel. Beginners regularly publish their first WPForms form in under 5 minutes.

How much does WPForms cost compared to Gravity Forms?

WPForms starts free with WPForms Lite, and paid plans start at $49.50 for the first year versus $59 per year for Gravity Forms Basic.

The bigger gap shows up in the upper tiers: surveys, polls, user registration, and conversational forms need the $259-per-year Gravity Forms Elite license, while WPForms includes them all in Pro at $199.50 for the first year.

WPForms renewals do return to regular pricing after year one, while Gravity Forms renews flat.

Does WPForms include form analytics?

Yes, Form Analytics is built into WPForms, so every published form automatically reports views, interactions, conversion rate, abandonment, errors, and time spent per field, with an AI chat that answers questions about your data.

There’s no Google Analytics or tracking code to set up, and the data lives in your own WordPress database. Gravity Forms offers nothing comparable built in.

What AI features does WPForms have that Gravity Forms doesn't?

WPForms includes a full AI toolkit that is unmatched by any of the form builders in the WordPress space and many SaaS options.

You can generate complete forms from a description, edit existing forms conversationally with Smart Edit, auto-generate choices for dropdowns, write calculation formulas, translate entire forms, and ask AI about your form analytics.

Gravity Forms has no built-in AI form builder and most of its AI capabilities there depend on third-party add-ons.

Do WPForms forms work on mobile devices?

Yes, every WPForms form is responsive by default and works on phones, tablets, and desktops without extra configuration.

Templates and AI-generated forms inherit the same mobile-friendly layouts, and forms adapt to any WordPress theme automatically. You can preview and test any form before publishing it.

Where is my form data stored if I switch to WPForms?

All WPForms entries are stored in your own WordPress database, on your own hosting, just like Gravity Forms stores its entries.

Nothing routes through a third-party service, which keeps you in control for GDPR and privacy compliance. You can export entries to CSV or Excel anytime, straight from the entries screen.

Gravity Forms Alternative
WPForms is the Gravity Forms alternative that over 6 million websites already run, and the only major one that starts completely free. Most Gravity Forms alternatives trade one paywall for another.

WPForms Lite gives you the same drag and drop form building approach with AI generation, Stripe payments, and spam protection at no cost, and paid plans unlock surveys, conversational forms, and built-in form analytics for less than the equivalent Gravity Forms Elite license.

You keep 2,100+ form templates and the WordPress form plugin foundation trusted across 13,500+ five-star reviews. If you’re comparing Gravity Forms alternatives, start where the free tier is real and the upgrade path is honest.

Learn more: Gravity Forms vs WPForms · WPForms Pricing
Free Gravity Forms Alternative
The most-asked question about Gravity Forms is whether there’s a free version, and the answer is no. WPForms Lite is the free Gravity Forms alternative those searchers are looking for: install it from WordPress.org, build with the same drag and drop editor as the paid plans, and even generate forms with AI at no cost.

Free means functional here, not a locked demo. You can accept Stripe payments, block spam, and back up entries with Lite Connect. When a project outgrows free, upgrading keeps every form and unlocks entry storage, so nothing you built gets thrown away. That’s why WPForms Lite has become the default free starting point for WordPress forms.

Learn more: How to See Entries for Free in WPForms · Best Free WordPress Contact Form Plugins
Gravity Forms vs WPForms
The short version of the Gravity Forms vs WPForms comparison: Gravity Forms is a solid, developer-leaning plugin with flat renewal pricing, while WPForms pairs a friendlier builder with a free tier, 2,100+ templates, AI form building, and built-in form analytics that Gravity Forms leaves to external tools.

Feature gating drives the real cost difference, since surveys, user registration, and conversational forms sit in the $259 Elite tier at Gravity Forms but ship with WPForms Pro.

For the full hands-on breakdown, including builder screenshots and entry management workflows, read our complete comparison below. It’s the same testing that convinced 6 million websites to build with WPForms.

Learn more: Gravity Forms vs WPForms: The Ultimate Plugin Debate · Gravity Forms vs JotForm vs WPForms