Gravity Forms Alternative
The Gravity Forms Alternative Built for Everyone
Gravity Forms buries its power behind settings screens, developer docs and complicated addon directories. WPForms is the best Gravity Forms alternative that puts payments, calculations, smart logic, and a lot more inside a simple drag and drop builder.
See What Switching Actually Looks Like
Four moments from your first week with WPForms, from installing free to bringing your Gravity Forms data with you.
Start Free
Install WPForms Lite from WordPress.org and publish your first form today, payments and spam protection included.
There’s no license to buy first and no demo site that deletes itself after 14 days.
Build With AI
Describe the form you need in plain English and WPForms AI builds it in about 60 seconds, fields and settings included.
Ask Smart Edit to change an existing form and it happens right in the builder.
See Your Data
Every published form starts reporting views, conversion rate, abandonment, and errors automatically.
There’s nothing to connect and no Google Analytics setup, because tracking is built into WPForms.
Bring Your Entries
The Entry Importer pulls your Gravity Forms entries straight into WPForms with automatic field detection and mapping.
Rebuild the forms themselves in minutes with AI or a template, then import the history.
The Gravity Forms Alternative That 6 Million+ Websites Trust
Everything mentioned below is something you can do in WPForms today. Here’s where switching pays off first.
Launch Before a Demo Would Even Expire
Gravity Forms offers a 14-day hosted demo that permanently deletes itself when time runs out.
WPForms Lite installs free from WordPress.org and stays yours forever.
In just a few clicks you can pick from 2,100+ WordPress form templates, publish, and even accept Stripe payments without paying for a license first.
Watch Every Form Report Its Own Numbers
WPForms tracks views, conversion rate, abandonment, errors, and time spent on every field, automatically and inside WordPress.
So when your quote form’s phone field is losing 19% of visitors after 42 seconds of hesitation, you’ll see it and fix it.
For that insight in Gravity Forms, you’d be wiring up Google Analytics events instead.
Tell WPForms AI What You Need. Watch It Build.
The WPForms AI builds any form with the right fields and settings automatically.
Smart Edit changes existing forms conversationally, AI writes calculation formulas for you, and Instant Translations localize every label in one prompt.
Gravity Forms has no built-in AI, so all of this would require third-party add-ons.
Use the Fields Gravity Forms Keeps in Beta
The Repeater field has been stuck in developer beta at Gravity Forms since 2018, with no builder UI.
In WPForms, it’s a drag and drop field on every paid plan, so visitors can add extra guests, line items, or team members themselves.
Star Ratings and a codeless Content field for mid-form text and images are built in too.
Bring Years of Entries With You
The Entry Importer migrates your Gravity Forms entries directly into WPForms with automatic field detection, smart mapping, and a validation report.
All your entries get moved in a single import, history intact. Rebuild the form in minutes with AI, then bring every submission it ever collected.
Switch Without Betting Your Site on It
Start on WPForms Lite for free and upgrade only when a paid feature earns it.
Every paid plan comes with a 14-day, 100% money-back guarantee, and Pro includes priority support from a team that answers real tickets.
That’s why WPForms has 13+ thousand 5-star reviews on WordPress.org
Frequently Asked Questions and Resources
Have questions about switching from Gravity Forms? We’ve got answers.
Is WPForms a good alternative to Gravity Forms?
Yes, WPForms is the most popular Gravity Forms alternative for WordPress, active on over 5,000,000 websites.
You get a free version to start with, 2,100+ WordPress form templates instead of around 23, an AI form builder, and built-in form analytics that Gravity Forms doesn’t include at any tier.
For most site owners, WPForms delivers more at every price point, starting at $0.
Is there a free version of Gravity Forms?
No, Gravity Forms has no free version. Licenses start at $59 per year, and the only way to try it is a hosted demo site that’s permanently deleted after 14 days.
WPForms Lite is free forever, includes AI form building, Stripe payments, and spam protection, and Lite Connect backs up your entries in the cloud so nothing is lost if you upgrade later.
Can I import my Gravity Forms forms and entries into WPForms?
Your entries, yes. The WPForms Entry Importer brings submissions in directly from Gravity Forms with automatic field detection and smart mapping, and it also accepts any CSV export.
Form structures don’t transfer automatically, but rebuilding a form takes minutes with WPForms AI or a template. Most switchers rebuild first, then import their entry history into the new form.
Is WPForms easier to use than Gravity Forms?
Yes, most reviewers find WPForms noticeably easier. WPForms opens a dedicated, full-screen drag and drop builder with your fields always visible on the left and a live preview on the right.
Gravity Forms builds inside the standard WordPress admin, where field settings and the form preview share one crowded panel. Beginners regularly publish their first WPForms form in under 5 minutes.
How much does WPForms cost compared to Gravity Forms?
WPForms starts free with WPForms Lite, and paid plans start at $49.50 for the first year versus $59 per year for Gravity Forms Basic.
The bigger gap shows up in the upper tiers: surveys, polls, user registration, and conversational forms need the $259-per-year Gravity Forms Elite license, while WPForms includes them all in Pro at $199.50 for the first year.
WPForms renewals do return to regular pricing after year one, while Gravity Forms renews flat.
Does WPForms include form analytics?
Yes, Form Analytics is built into WPForms, so every published form automatically reports views, interactions, conversion rate, abandonment, errors, and time spent per field, with an AI chat that answers questions about your data.
There’s no Google Analytics or tracking code to set up, and the data lives in your own WordPress database. Gravity Forms offers nothing comparable built in.
What AI features does WPForms have that Gravity Forms doesn't?
WPForms includes a full AI toolkit that is unmatched by any of the form builders in the WordPress space and many SaaS options.
You can generate complete forms from a description, edit existing forms conversationally with Smart Edit, auto-generate choices for dropdowns, write calculation formulas, translate entire forms, and ask AI about your form analytics.
Gravity Forms has no built-in AI form builder and most of its AI capabilities there depend on third-party add-ons.
Do WPForms forms work on mobile devices?
Yes, every WPForms form is responsive by default and works on phones, tablets, and desktops without extra configuration.
Templates and AI-generated forms inherit the same mobile-friendly layouts, and forms adapt to any WordPress theme automatically. You can preview and test any form before publishing it.
Where is my form data stored if I switch to WPForms?
All WPForms entries are stored in your own WordPress database, on your own hosting, just like Gravity Forms stores its entries.
Nothing routes through a third-party service, which keeps you in control for GDPR and privacy compliance. You can export entries to CSV or Excel anytime, straight from the entries screen.