Usage Tracking

Are you curious about usage tracking in WPForms? Usage tracking helps our team to better understand our users and their website needs by looking at a range of variables in their WPForms plugin, WordPress, and web host.

This information allows us to continuously improve our product as well as our quality assurance testing process. In this article, we’ve shared the details that WPForms collects through usage tracking.


  • License Details: For paid license holders of WPForms, the license key (and type) lets us locate your customer profile if an issue is detected.
  • Plugin Activation Dates: Knowing when a user first started using WPForms assists with troubleshooting.
  • Form and Entry Statistics: Sites of all sizes, ranging from small to very large, enjoy WPForms. Stats such as number of forms, entries, and similar help us make sure our features and updates get tested in situations that closely match our customers’ site environments and WPForms usage. That way we can be sure those additions will work great for everyone.
  • WPForms Challenge Stats: The WPForms Challenge is vital to helping new users create their first form and learn the ropes. Knowing if the challenge was started, whether is was completed, and how long it took allows us to continue to improve the onboarding experience.
  • Plugin Settings: As we strive to add features, this allows us to determine which new settings or areas are getting used most frequently (as well as which settings are not used much). Please note that all sensitive settings such as API keys are automatically excluded from tracking.
  • Active Integrations: With our growing library of integrations, knowing the popularity of each one helps us determine where resources should be allocated.


  • Active Theme/Plugins: With over 6 million installs, this information lets us make sure more heavily used themes and plugins are given extra attention during testing and work seamlessly with each update to WPForms.
  • Locale: We want WPForms to be accessible to everyone, and knowing the site’s locale helps us focus our translation efforts.
  • Timezone: We have users across the globe, so knowing the densities within various time zones helps us provide the best support coverage possible.
  • SSL Enabled: While we believe every site should use an SSL certificate, knowing how many sites haven’t made the jump assists with our testing.
  • Multisite: If a site is a multisite network, knowing the sub-site count helps us ensure WPForms scales properly for large networks.
  • Site URL: The website address allows us to properly store usage tracking records so that we can avoid duplicated details.

Web Server

  • PHP and MySQL Versions: These details help us make sure our testing procedures have proper coverage to avoid compatibility issues.
  • Server Software: This reports if the web server software is Apache, Nginx, or similar, which is used for testing purposes.

Frequently Asked Questions

How do I opt into (or out of) usage tracking?

The answer to this question depends on whether you’re using the paid or free version of WPForms.

If you have a paid license with WPForms, then you will by default be opted into usage tracking. To disable this, please reach out to support and they will happily help out.

If you’re using WPForms Lite and would like to enable usage tracking so that our team can keep making our product better, then please go to WPForms » Settings » Misc. On this screen, you’ll need to check the Allow Usage Tracking checkbox.

Allow usage tracking