About MailerLite
MailerLite is a full-featured email marketing platform that makes it easy to create, manage, and analyze email campaigns. The simple drag-and-drop editor lets users design professional newsletters without needing coding skills. Ready-to-use templates and an easy-to-use interface make it quick to reach and engage with your audience. From automated workflows to focused email grouping, MailerLite offers various tools to improve your communication plans and get the most out of your marketing efforts.
By connecting WPForms to MailerLite, website owners can set up forms that automatically update their email subscriber lists. For example, a newsletter signup form on a website could instantly add new subscribers to a MailerLite list, including any additional information collected like name or preferences. This ensures that new subscribers start receiving emails right away, without any delay from manual processing. On the flip side, an unsubscribe form could remove users from specific lists or groups in MailerLite, respecting their communication preferences immediately. This integration is particularly useful for maintaining an up-to-date and compliant email list.