WordPress Klaviyo PLUGIN

WPForms Klaviyo Addon

The WPForms Klaviyo Addon sends every form submission directly into Klaviyo as a profile, list member, and subscriber in real time, with no third-party bridge tools required.

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Turn Every Form Submission Into a Klaviyo Subscriber Automatically

Connect any WordPress form to Klaviyo and watch contacts land in your lists the moment they hit Submit. Join over 5,000,000 businesses who rely on WPForms to power their workflows. Get started with WPForms today!

Real-Time Profile Sync

Every form submission creates or updates a Klaviyo profile instantly, including custom attributes you define on the fly inside the WPForms builder.

Three Actions, One Form Builder

A single form can create or update a profile, unsubscribe a contact, or remove someone from a list. Each action carries its own conditional logic, and a single form can run all three at once.

Consent Rules Handled Correctly

Single opt-in, double opt-in, or tracking-only, every combination is handled exactly the way Klaviyo expects, automatically.

Advanced Field Mapping

Map any WPForms field to any Klaviyo property. First name, last name, phone number, and custom attributes all flow into the right Klaviyo fields automatically.

Conditional List Enrollment

Route contacts into different Klaviyo lists based on their form answers. Each form supports multiple Klaviyo connections, each with its own conditions.

Existing Klaviyo Data Stays Intact

If a contact submits again with partial data, their existing Klaviyo profile stays untouched. Empty fields never overwrite what Klaviyo already has.

Multiple Klaviyo Accounts

Connect your main store, a side project, or a client’s account, all on one WordPress site. Each form picks which Klaviyo account to use.

Andrea N.

Verified Customer

WPForms excels in providing a seamless and user-friendly experience for creating forms. The intuitive drag-and-drop interface, coupled with a variety of pre-built templates and customization options, makes form building a breeze. Integration with email marketing services and payment gateways further streamlines data collection and payment processes. WPForms is a powerful and user-friendly solution for all your form creation needs.

The Easiest Way to Connect Your WordPress Forms to Klaviyo

Just your forms, talking directly to Klaviyo, exactly the way they should.

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2,100+ Templates Ready for Klaviyo

Example forms that connect directly to your Klaviyo account:

  • Newsletter Signup Form
  • Lead Generation Form
  • Lead Magnet Download Form
  • Content Download Form
  • Request a Quote Form
  • Simple Contact Form
  • Online Event Registration
  • Webinar Registration Form
  • Product Waitlist Form
  • Quiz & Product Finder Form
  • Customer Feedback Form
  • Survey Form
  • Inline Newsletter Signup Form
  • Customer Enquiry Form
  • Subscription Preference Form
  • Post-Purchase Feedback
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Klaviyo Addon – Frequently Asked Questions

Have questions about how the Klaviyo Addon works? Browse our most common questions below, or contact us for personalized support.

What is the WPForms Klaviyo Addon?

The WPForms Klaviyo Addon is a native integration that sends form submissions directly into Klaviyo as profiles, list members, and subscribers in real time, with no third-party bridge tools required. The moment someone hits Submit on any of your WordPress forms, their data flows into Klaviyo automatically.

Do I need Zapier or a third-party tool to connect WPForms to Klaviyo?

No. The Klaviyo Addon connects directly to Klaviyo’s API without any middleware. There is no Zapier account, monthly bridge tool fee, or custom code required. Just install the addon, paste your Klaviyo API key into WPForms Settings, and you’re connected.

How does the Klaviyo Addon handle double opt-in lists?

The addon handles every Klaviyo consent combination correctly. Single opt-in lists subscribe the contact immediately. Double opt-in lists trigger Klaviyo’s confirmation email and keep the contact pending until they click. Adding to a list for tracking only, with no consent change, works exactly that way too.

Can I connect different forms to different Klaviyo lists or accounts?

Yes. Each WPForms form can have its own Klaviyo connection, list, and account. You can also add multiple Klaviyo connections to a single form and use conditional logic to route contacts into different lists based on their answers. This makes it ideal for agencies managing multiple client accounts or stores.

Will a new form submission overwrite existing contact data in Klaviyo?

No. The addon is built to protect existing Klaviyo data. If a contact submits a form with only their email address, their name, phone number, and any other properties already stored in Klaviyo stay exactly as they were. Empty form fields never overwrite data that Klaviyo already has on a contact.

Get the Full Power of WPForms + Klaviyo

Pair the Klaviyo Addon with these WPForms features to capture more leads, grow your lists faster, and get the right contacts into the right Klaviyo sequences every time.

Form Abandonment

Capture leads from visitors who leave before hitting submit.

  • Recover partial entries from visitors who abandon your forms mid-way.
  • Send abandoned entries directly into Klaviyo to trigger a follow-up sequence.
  • Turn near-misses into Klaviyo subscribers without any manual follow-up.

Conversational Forms

Higher form completion rates mean more contacts in Klaviyo.

  • One-question-at-a-time layouts that keep visitors engaged from start to submit.
  • Every completed submission feeds directly into your Klaviyo lists in real time.
  • Works on any device, with no extra plugins or page builders required.

Conditional Logic

Route every contact into exactly the right Klaviyo list.

  • Show or hide fields based on answers to keep forms clean and relevant.
  • Send contacts to different Klaviyo lists depending on their form selections.
  • Run multiple Klaviyo connections from a single form, each with its own logic rules.
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New Feature

WPForms Dashboard

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu.
Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.
An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate; and a payments widget totals everything collected once a gateway is connected.
With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.
Nothing to install, as it comes with every plan, including Lite!
Read the full announcement to learn more!
New Feature

WPForms QR Code

Every form now has its own built-in QR code generator, with nothing extra to install or buy.
Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.
Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.
Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.
Read the full announcement to learn more!
New Feature

Ranking Field for Surveys & Polls

The Surveys & Polls addon gains a Ranking field!
Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.
WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.
Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.
Read the full announcement to learn more!
Integration New Feature Payments

Mercado Pago Addon

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.
Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.
An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.
WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.
Read the full announcement to learn more!
AI New Feature

WPForms Analytics

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.
The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.
A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.
There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.
Read the full announcement to learn more!
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