About Google Analytics
Google Analytics is a comprehensive analytics platform designed to provide deeper insights into website and app performance. It offers a user-friendly interface that allows users to track and analyze key metrics such as visitor behavior, traffic sources, and conversion rates. The platform’s advanced machine learning capabilities deliver predictive metrics and insights, helping users make informed decisions based on real-time data. With customizable reports and dashboards, it enables easy monitoring of specific goals and KPIs, ensuring that users can focus on the metrics that matter most to them.
By integrating WPForms, you can send form submissions to GA4 as conversion events. That will allow you to gain insights into which forms are most effective, which pages drive the most submissions, and how changes to your site impact form completion rates. This data is crucial for optimizing your marketing strategies and improving user experience. Additionally, you can use this information to create more targeted advertising campaigns since you’ll have a better understanding of your audience’s behavior and interests. The ability to track form submissions alongside other site metrics in Google Analytics 4 provides a comprehensive view of your site’s performance, enabling you to make data-driven decisions to boost engagement and conversions.