How to Set Up a Mailchimp RSS to Email Newsletter in WordPress

Do you want to send weekly roundup posts from your blog via email to your subscribers?

With Mailchimp, you can send a summary of your blog posts to your subscribers easily for your email newsletter.

In this article, we’ll show you how to set up a WordPress Mailchimp RSS for your email newsletter.

1. Create an RSS Campaign in Mailchimp

To create an RSS campaign in Mailchimp, visit the Campaigns page after logging into your Mailchimp account. Click Create Campaign.

This will redirect you to a new page where you’ll be required to select your campaign type. Click on the Design Email button.

In the next screen, navigate to the Triggered tab. From here, select the Share blog updates  option to create your RSS feed.

Now you’ll be asked to specify a campaign name and choose a list. Once done, simply click on the Begin button to proceed.

2. Set RSS Feed and Send Timing

Next, you’ll need to specify your RSS feed URL and choose your sending time. If you’re not sure about your RSS feed URL, you can specify your blog URL.

The time interval could be anything like daily, weekly or monthly. Choose the best sending time for your blog.

If you want, you can select the checkbox to resize your RSS feed images to fit your template. Next, you’ll need to select your list, and then, specify your email marketing campaign info.

3. Select a Template in Mailchimp

In the next step, you’ll be asked to select a template. In order to make your email looks simple and pretty, let’s choose the 1 column basic template in our example.

You can now start customizing your template according to your liking and see a live preview of the template.

Let’s add RSS Items box to the design panel. To preview the design, click Enter preview mode under the Preview and Test option.

You can return to the design panel and make necessary changes per your needs. Once you’re done, you can click Start RSS to send your RSS campaign.

4. Create a Newsletter Signup Form

Now that you’ve created the RSS campaign, let’s start collecting emails by creating a newsletter signup form on your site.

Log into your WordPress dashboard, and then, install the WPForms plugin. Make sure to install the Mailchimp Addon as well by going to WPForms » Addons.

Then, create your newsletter form by clicking WPForms » Add New. Then, choose the Newsletter Signup Form template.

If you want, you can edit your form using the drag-and-drop builder to add, remove, or rearrange fields according to your liking.

5. Connect WPForms to Mailchimp

After customizing the form, go to the Marketing tab and choose MailChimp. Click Add New Connection.

Enter a name for the connection and click OK.  Now, authorize your Mailchimp account by specifying your API key.

Go to the API keys page in your Mailchimp account and then copy and paste your Mailchimp API key into your WordPress dashboard.

Once you’ve generated the API key, copy and paste it into the API Key field. Then click the Connect to Mailchimp button to save your changes.

After you have placed your key into WPForms, you’ll be presented with options to configure this form with your newsletter lists.

Here you can implement Mailchimp’s Groups settings and match the fields in your form to the fields in the Mailchimp list.

After configuring these settings, go ahead and save your form. You can go ahead and publish your form on your site.

FAQs about WordPress RSS Mailchimp

Creating a RSS feed with Mailchimp is a popular topic among our readers. Here are answers to some common queries about it:

Why set up a Mailchimp RSS to email the newsletter?

The best thing about growing your email list is that you can attract repeat visitors to your blog whenever you publish a new post. However, the downside is that it may annoy your subscribers, especially if you publish many articles regularly.

Rather than sending automatic emails after a post is being published, you can set up a Mailchimp RSS campaign that sends emails on a regular interval, like daily, weekly or monthly, based on your choice.

How do I use RSS with Mailchimp?

To use RSS with Mailchimp, start by creating an RSS-driven campaign in Mailchimp. This feature allows you to automatically send out newsletter updates from your RSS feed to your subscribers.

Log into your Mailchimp account and choose to create a new email campaign. Select “Automated” then “Share blog updates” to start an RSS campaign. Enter your website’s RSS feed URL and set the frequency for sending emails.

Can you link WordPress to Mailchimp?

Yes, you can seamlessly link WordPress to Mailchimp, especially to enhance your form submissions. By using WPForms with the Mailchimp Addon, you can easily connect your WordPress site to your Mailchimp account.

Why is my RSS feed not working on WordPress?

If your RSS feed is not working on WordPress, it might be due to a few common issues. First, check for plugin conflicts by deactivating your plugins temporarily and see if the issue persists.

Sometimes, certain plugins can interfere with how RSS feeds are generated. Next, look for errors in your theme by switching to a default WordPress theme temporarily. If the problem is resolved, the issue might be in your theme’s code.

Next, Learn How to Set Up ActiveCampaign on Forms

Thinking about using a different email marketing service? You may also want to check out our guide to setting up ActiveCampaign on WordPress forms. Plus. you might also like some other Mailchimp-related posts:

• WPForms vs Mailchimp Form Builder: Which One Should You Use?
• Mailchimp Alternatives That Are More Powerful (+Better Support)
• How to Allow Users to Select Mailchimp Groups in Your WordPress Forms
• …and our list of awesome Mailchimp integrations.

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