About Drip
Drip is an email marketing platform that helps users build customer relationships through personalized communication. Its interface allows for easy creation of automated email campaigns tailored to customer behaviors and preferences. This ensures messages connect with their intended audience, encouraging engagement and loyalty. The platform’s analytics tools give insights into campaign performance, allowing users to make informed decisions and improve their strategies for better results.
Drip works well with various eCommerce solutions, making it simple to sync customer data and coordinate marketing efforts. With the WPForms addon, Drip can add or update subscribers directly from form submissions. For example, if a customer fills out a product inquiry form on your website, their information can be automatically added to your Drip subscriber list or update an existing contact’s details.