About Brevo Email Delivery
Brevo ensures messages reach their intended recipients. It uses advanced authentication protocols like SPF, DKIM, and DMARC to verify sender identity and protect against email spoofing. Brevo’s infrastructure is designed to maintain a strong sender reputation, which is crucial for avoiding spam filters and improving inbox placement rates. The platform continuously monitors delivery rates and provides users with detailed reports on bounces, spam complaints, and other factors affecting email performance.
When used with WP Mail SMTP and WPForms, Brevo improves email deliverability for your contact forms. WP Mail SMTP ensures that emails sent from your WordPress site are properly authenticated and more likely to reach recipients’ inboxes. This is crucial for forms submitted through WPForms if you’re taking orders and collecting leads. The integration allows form submission notifications to be sent reliably, reducing the risk of important messages being marked as spam.