WordPress Klaviyo PLUGIN
WPForms Klaviyo Addon
The WPForms Klaviyo Addon sends every form submission directly into Klaviyo as a profile, list member, and subscriber in real time, with no third-party bridge tools required.
2,100+ Templates Ready for Klaviyo
Example forms that connect directly to your Klaviyo account:
- Newsletter Signup Form
- Lead Generation Form
- Lead Magnet Download Form
- Content Download Form
- Request a Quote Form
- Simple Contact Form
- Online Event Registration
- Webinar Registration Form
- Product Waitlist Form
- Quiz & Product Finder Form
- Customer Feedback Form
- Survey Form
- Inline Newsletter Signup Form
- Customer Enquiry Form
- Subscription Preference Form
- Post-Purchase Feedback
Klaviyo Addon – Frequently Asked Questions
Have questions about how the Klaviyo Addon works? Browse our most common questions below, or contact us for personalized support.
What is the WPForms Klaviyo Addon?
The WPForms Klaviyo Addon is a native integration that sends form submissions directly into Klaviyo as profiles, list members, and subscribers in real time, with no third-party bridge tools required. The moment someone hits Submit on any of your WordPress forms, their data flows into Klaviyo automatically.
Do I need Zapier or a third-party tool to connect WPForms to Klaviyo?
No. The Klaviyo Addon connects directly to Klaviyo’s API without any middleware. There is no Zapier account, monthly bridge tool fee, or custom code required. Just install the addon, paste your Klaviyo API key into WPForms Settings, and you’re connected.
How does the Klaviyo Addon handle double opt-in lists?
The addon handles every Klaviyo consent combination correctly. Single opt-in lists subscribe the contact immediately. Double opt-in lists trigger Klaviyo’s confirmation email and keep the contact pending until they click. Adding to a list for tracking only, with no consent change, works exactly that way too.
Can I connect different forms to different Klaviyo lists or accounts?
Yes. Each WPForms form can have its own Klaviyo connection, list, and account. You can also add multiple Klaviyo connections to a single form and use conditional logic to route contacts into different lists based on their answers. This makes it ideal for agencies managing multiple client accounts or stores.
Will a new form submission overwrite existing contact data in Klaviyo?
No. The addon is built to protect existing Klaviyo data. If a contact submits a form with only their email address, their name, phone number, and any other properties already stored in Klaviyo stay exactly as they were. Empty form fields never overwrite data that Klaviyo already has on a contact.
Get the Full Power of WPForms + Klaviyo
Pair the Klaviyo Addon with these WPForms features to capture more leads, grow your lists faster, and get the right contacts into the right Klaviyo sequences every time.
Form Abandonment
Capture leads from visitors who leave before hitting submit.
- Recover partial entries from visitors who abandon your forms mid-way.
- Send abandoned entries directly into Klaviyo to trigger a follow-up sequence.
- Turn near-misses into Klaviyo subscribers without any manual follow-up.
Conversational Forms
Higher form completion rates mean more contacts in Klaviyo.
- One-question-at-a-time layouts that keep visitors engaged from start to submit.
- Every completed submission feeds directly into your Klaviyo lists in real time.
- Works on any device, with no extra plugins or page builders required.
Conditional Logic
Route every contact into exactly the right Klaviyo list.
- Show or hide fields based on answers to keep forms clean and relevant.
- Send contacts to different Klaviyo lists depending on their form selections.
- Run multiple Klaviyo connections from a single form, each with its own logic rules.