About Google Ads
Google Ads is an advertising platform that helps businesses reach potential customers. It allows you to place ads on Google search results and partner sites. The pay-per-click model makes it a cost-effective way to promote your business online. The platform provides tools for creating engaging ads, choosing relevant keywords, and setting budget limits to align advertising efforts with financial targets.
You can use WPForms to record offline conversions in Google Ads, allowing you to track leads generated through phone calls or in-person interactions. You can also update campaign status directly through WPForms, making it easier to manage multiple campaigns. Adding contacts to your Google Ads audience list is another useful feature, helping you target your ads more precisely.