How can I use a quiz to sell branding packages?

Use the quiz as a diagnostic tool. A “Brand Health Check” or “Growth Stage” quiz identifies a specific problem the user has. On the results page, you present your service as the solution to that specific problem. For example, if they score low on consistency, you pitch your “Brand Guidelines” package.

Can I white-label these quizzes for my clients?

Yes. Because WPForms runs on your WordPress site, there is no third-party branding on the quiz itself. You can style it to look exactly like your client’s brand if you’re building it for them, or like your own brand if you’re using it for lead gen. You have full control over the CSS and visual settings.

What's the best way to deliver the quiz results?

You can show the results immediately on the confirmation page, which is best for engagement. However, for branding quizzes that offer deep insights, consider sending a detailed breakdown via email. This lets you provide more value (like a PDF guide or a checklist) and opens a direct line of communication with the lead.

10 Branding Quiz Templates - Customize Yours Today!

10 Branding Quizzes

What’s Your Brand Growth Stage Quiz

Use this quiz to help businesses identify their current brand growth stage and get appropriate next-step recommendations.

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Which Brand Tone Fits You Quiz

Use this quiz to help businesses discover their authentic brand tone and get voice guidelines that fit their personality.

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What Makes Your Brand Different Quiz

Use this quiz to help businesses assess how clearly they've defined what makes them different from competitors.

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Branding Basics Knowledge Quiz

Use this quiz to spot exactly which branding concepts your team doesn't understand so you can address specific gaps.

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Which Brand Story Framework Fits You Quiz

Use this quiz to help businesses discover which brand storytelling framework matches their authentic narrative and mission.

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Brand Consistency Audit Quiz

Use this quiz to help businesses assess brand consistency across touchpoints and identify gaps weakening brand recognition.

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Brand Values Discovery Quiz

Use this quiz to help businesses assess how clearly they've defined and integrated core values into their brand identity.

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Ideal Customer Profile Quiz

Use this quiz to help businesses assess how clearly they've defined their ideal customer and identify targeting gaps.

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Brand Message Clarity Score Quiz

Use this quiz to help businesses assess their brand messaging clarity and identify improvements that increase conversions.

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Brand Archetype Finder Quiz

Use this quiz to help businesses discover their brand archetype and receive personalized branding strategy recommendations.

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Tips for Creating Branding Quizzes That Convert!

Branding can feel abstract. A quiz makes it concrete. Branding quizzes help business owners, agencies, and consultants clarify their identity, voice, and values.

If you’re helping a client find their tone or auditing your own consistency, quizzes turn vague concepts into clear, actionable insights.

Help Clients Find Their Voice and Values

One of the hardest parts of branding is defining “who you are.” A quiz guides users through that discovery process without the pressure of a blank page.

If you’re a brand strategist or copywriter, the Which Brand Tone Fits You Quiz is a solid intake tool. It helps clients articulate the vibe they want before you write a single word.

Similarly, a Brand Values Discovery Quiz can help founders narrow down what they stand for, making your consulting sessions more productive.

Assess Growth and Consistency

As businesses scale, branding often gets messy. A diagnostic quiz helps pinpoint where things are breaking down.

A Brand Consistency Audit Quiz is a strong lead magnet for design agencies. It shows potential clients exactly where their visual identity is slipping.
For business coaches, the What’s Your Brand Growth Stage Quiz helps segment your audience so you can offer the right advice or package for their specific level.

Clarify Positioning and Story

Standing out in a crowded market is tough. A quiz can help businesses figure out their unique angle.

The What Makes Your Brand Different Quiz forces users to think about their unique selling proposition in a structured way.

For content marketers, the Which Brand Story Framework Fits You Quiz connects a brand’s history to a storytelling structure that resonates with customers.

Educate Your Audience on Branding Basics

Sometimes your clients need to learn the fundamentals before they hire you. A graded quiz is a simple way to test their knowledge and position yourself as the expert.

Use a Branding Basics Knowledge Quiz to engage leads who are just starting out. It educates them on why branding matters and how your services can help them level up.

Ready to build your branding quiz? Upgrade to WPForms Pro to access all entertainment quiz templates and start building today.

Customize the Quiz to Match Your Process

Every branding quiz template is designed to fit into your workflow.

Edit the Questions: Rewrite them to use your agency’s terminology or framework.
Map Outcomes to Services: If a client gets “The Rebel” as a brand tone, link them to your edgy copywriting package.
Add Your Own Branding: Customize the fonts, colors, and styling to match your own brand guidelines.
Capture Leads: Use the quiz as a gate for a strategy call or a brand style guide template.

Branding Quizzes

10 Branding Quizzes

Tips for Creating Branding Quizzes That Convert!

Help Clients Find Their Voice and Values

Assess Growth and Consistency

Clarify Positioning and Story

Educate Your Audience on Branding Basics

Customize the Quiz to Match Your Process

Frequently Asked Questions and Resources