A good personality quiz is one of the best ways to get new leads. People actually want to know their results, so they’ll trade an email for that insight.
Our templates handle all the technical setup, letting you build a quiz that sorts your audience into different types based on their answers.
Why Personality Quizzes Work for Lead Generation
A personality quiz is a lead magnet people actually want to use. Instead of another PDF, it gives them a personalized result they care about. This makes it easier to collect emails and learn about your audience.
For example, our Which Leadership Style Fits You Quiz Template can help you qualify coaching clients. You can send them emails tailored to their leadership style or recommend specific products.
We also have templates like “Which Productivity Type Are you?” and “What’s Your Work Style?“. These are useful for consultants and HR professionals.
Help Your Audience Understand Themselves Better
People love learning about themselves, which is why personality quizzes get shared so often. They offer immediate, personalized results that tap into natural curiosity. For instance:
The key is showing a personalized outcome. With WPForms, you can use conditional logic to match each person to the right personality type based on their answers.
Ready to create your personality quiz? Upgrade to WPForms Pro to access all personality quiz templates and start building today.
Features That Make Quiz Building Easy
You don’t need to be a developer to build a personality quiz. WPForms handles the logic and design so you can focus on your questions.
- Conditional Outcomes: Map each answer to a personality type. When someone finishes, they see a personalized result. You can customize the message for each outcome or even redirect them to different pages.
- Lead Capture Built-In: Add an email field before showing the results. This turns your quiz into a lead magnet. You can then connect to your email platform to tag and segment new subscribers automatically.
- Multi-Step Layout: For longer quizzes, break them up into multiple pages with a progress bar. Our Multi-Step Personality Quiz Template is already set up this way to keep people from feeling overwhelmed.
- Analytics and Reporting: See which personality types are most common and track how many people complete your quiz.
Get Started with a Template and Customize It!
Every personality quiz template in our gallery can be customized. You have complete control to make it your own.
- Edit the Questions: Rewrite the default questions to fit your specific audience. You can change the tone, focus on different pain points, or tailor the scenarios to your industry.
- Add or Remove Questions: Need a more detailed profile? Add a few more questions. Want a quick quiz for social media? Make it more focused for a higher completion rate.
- Customize the Personality Types: Rename the default archetypes to match your brand’s voice or create entirely new ones that are unique to your community.
- Rewrite the Outcome Messages: Adjust the final result descriptions to include your own insights, specific advice, or personalized next steps.
- Add a Call-to-Action: Add links to relevant blog posts, recommend specific products or services, or guide users to another part of your site based on their type.
- Brand the Experience: Apply your own logo, brand colors, and fonts to make the quiz look like a seamless part of your website.
