How do I show different results for each personality type?

WPForms uses conditional logic for this. In the Quiz Settings, you assign each answer choice to a personality type. When a user completes the quiz, the form calculates which type they match most and shows them the corresponding outcome you created. You can customize each outcome with different text, images, or a link to another page.

Can I collect emails before showing the quiz results?

Yes. You can add form fields like name and email before the quiz results page. This turns your personality quiz into a lead magnet. People give you their contact info in exchange for seeing their results. Once you have their email, you can use WPForms’ integrations with platforms like Mailchimp, ConvertKit, or ActiveCampaign to automatically tag and segment subscribers based on their personality type.

How long should my personality quiz be?

It depends on your audience and goal. Shorter quizzes (5-10 questions) get higher completion rates and work well for lead generation or social sharing. Longer quizzes (15-25 questions) feel more in-depth and are better for coaching, assessments, or delivering detailed insights. If you’re going longer, use our multi-step personality template with page breaks and a progress bar. This keeps people engaged and prevents them from getting overwhelmed by too many questions at once.

10 Personality Quizzes - Customize Yours Today!

10 Personality Quizzes

What's Your Work Style Quiz

Use this quiz to help team members discover their natural work style and get personalized tips.

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Which Productivity Type Are You Quiz

Use this quiz to help your audience discover their dominant productivity style.

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Which Leadership Style Fits You Quiz

Use this quiz to help your audience discover their natural leadership style and receive personalized tips for leading more effectively.

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What’s Your Learning Style Quiz

Use this quiz to help students identify their dominant learning style and receive personalized study strategies for better retention.

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What’s Your Self‑Care Personality Quiz

Use this quiz to help your audience discover their unique self-care style and receive personalized tips for sustainable well-being practices.

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Which U.S. State Should You Live In Quiz

Discover which state matches your lifestyle priorities, from climate and pace to scenery and community vibe. Are you dreaming about a big move but not sure where to land? Or maybe you’re curious if the state you’re in actually fits who you are? The Which U.S. State Should You Live In Quiz Template from WPForms […]

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What’s Your Stress Coping Style Quiz

Use this quiz to help people discover their natural stress coping style and receive personalized stress management strategies.

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What Kind of Planner Are You Quiz

Use this quiz to help people discover their natural planning personality and receive personalized organization tips and recommendations.

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What’s Your Decision-Making Style Quiz

Use this quiz to help people discover their natural decision-making style and receive personalized strategies for better choices.

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What’s Your Habit-Building Style Quiz

Use this quiz to help people discover their natural habit-building style and receive personalized strategies for lasting behavior change.

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Tips for Creating Personality Quizzes That Convert

A good personality quiz is one of the best ways to get new leads. People actually want to know their results, so they’ll trade an email for that insight.

Our templates handle all the technical setup, letting you build a quiz that sorts your audience into different types based on their answers.

Why Personality Quizzes Work for Lead Generation

A personality quiz is a lead magnet people actually want to use. Instead of another PDF, it gives them a personalized result they care about. This makes it easier to collect emails and learn about your audience.

For example, our Which Leadership Style Fits You Quiz Template can help you qualify coaching clients. You can send them emails tailored to their leadership style or recommend specific products.

We also have templates like “Which Productivity Type Are you?” and “What’s Your Work Style?“. These are useful for consultants and HR professionals.

Help Your Audience Understand Themselves Better

People love learning about themselves, which is why personality quizzes get shared so often. They offer immediate, personalized results that tap into natural curiosity. For instance:

If you’re a coach or an educator, a quiz like “What’s Your Learning Style?” can be a useful tool for your clients.
In the wellness space, a “What’s Your Self-Care Personality?” quiz gives visitors a reason to stick around and share their results.

The key is showing a personalized outcome. With WPForms, you can use conditional logic to match each person to the right personality type based on their answers.

Ready to create your personality quiz? Upgrade to WPForms Pro to access all personality quiz templates and start building today.

Features That Make Quiz Building Easy

You don’t need to be a developer to build a personality quiz. WPForms handles the logic and design so you can focus on your questions.

Conditional Outcomes: Map each answer to a personality type. When someone finishes, they see a personalized result. You can customize the message for each outcome or even redirect them to different pages.
Lead Capture Built-In: Add an email field before showing the results. This turns your quiz into a lead magnet. You can then connect to your email platform to tag and segment new subscribers automatically.
Multi-Step Layout: For longer quizzes, break them up into multiple pages with a progress bar. Our Multi-Step Personality Quiz Template is already set up this way to keep people from feeling overwhelmed.
Analytics and Reporting: See which personality types are most common and track how many people complete your quiz.

Get Started with a Template and Customize It!

Every personality quiz template in our gallery can be customized. You have complete control to make it your own.

Edit the Questions: Rewrite the default questions to fit your specific audience. You can change the tone, focus on different pain points, or tailor the scenarios to your industry.
Add or Remove Questions: Need a more detailed profile? Add a few more questions. Want a quick quiz for social media? Make it more focused for a higher completion rate.
Customize the Personality Types: Rename the default archetypes to match your brand’s voice or create entirely new ones that are unique to your community.
Rewrite the Outcome Messages: Adjust the final result descriptions to include your own insights, specific advice, or personalized next steps.
Add a Call-to-Action: Add links to relevant blog posts, recommend specific products or services, or guide users to another part of your site based on their type.
Brand the Experience: Apply your own logo, brand colors, and fonts to make the quiz look like a seamless part of your website.

Personality Quizzes