Marketing quizzes are one of the highest-converting lead magnets you can build, where you can offer people personalized insights about their business, or the best strategy for their goals.
Our templates make it easy to create quizzes that capture emails, segment your audience, and move leads through your funnel.
Capture Leads That Actually Convert
A marketing quiz does more than collect email addresses. It gives you information about each lead so you can follow up with the right message at the right time.
For example, the Which Marketing Channel Fits Your Business Quiz helps prospects figure out whether they should focus on paid ads, SEO, or social media. Based on their answers, you can tag them in your CRM and send them content that matches their needs.
Similarly, a What Lead Magnet Should You Create Quiz works the same way, helping businesses identify what type of content their audience actually wants.
Segment Your Audience Automatically
Not every subscriber needs the same thing from you. A quiz lets you sort people into groups based on their answers, so you can send more relevant emails and offers.
A personality-style quiz like “What’s Your Marketing Superpower?” is a fun way to segment your list while giving people a result they’ll want to share.
An Ads vs SEO vs Social Quiz Template tells businesses exactly which service or resource each lead is most interested in, making your follow-up emails more effective.
Help Your Audience Diagnose Their Own Problems
Sometimes the best way to generate a lead is to help someone realize they have a problem you can solve. A diagnostic or assessment quiz does exactly that.
A Marketing Funnel Health Check lets prospects assess their own funnel and see where they’re losing leads. This way, you’re not just collecting an email, but actually positioning yourself as the expert who can fix the issue.
These types of quizzes create urgency and gives people a natural reason to follow up for a consultation or a relevant resource.
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Turn Quiz Results Into Next Steps
The real power of a marketing quiz is what happens after someone finishes it. Rather than just showing them a result, you can guide them to take action:
- Personalized Outcomes: Show different results based on their answers. Each outcome can include a tailored call-to-action, like booking a strategy call, downloading a guide, or signing up for a webinar.
- Automatic Email Segmentation: Connect your quiz to your email platform. Tag subscribers based on their quiz outcome so you can send them a sequence that matches their specific needs.
- Lead Scoring: Use the quiz results to prioritize your leads. High-scoring prospects might be ready for a sales call, while lower-scoring ones might need more nurturing and can do with some helpful emails.
- Share-Worthy Results: People love sharing quiz results, especially personality-style quizzes. This turns your quiz into a viral tool that brings in new traffic without extra ad spend.
