How do I collect emails without scaring people away?

The key is to ask for the email at the right moment. Most marketers place the email field right before showing the quiz results. By that point, the person has already invested time in answering the questions and wants to see their outcome. You can frame it as “Enter your email to see your personalized results,” which feels like a fair trade.

Can I automatically segment my email list based on quiz results?

Yes. WPForms integrates with email marketing platforms like Mailchimp, ConvertKit, Drip, and ActiveCampaign. You can set up the integration so that when someone completes the quiz, they’re automatically tagged based on their outcome. For example, if someone gets “Focus on SEO” as their result, you can tag them with “SEO Interest” and trigger a specific email sequence about SEO services.

Does WPForms require coding skills to build a marketing quiz?

Not at all. WPForms uses a drag-and-drop builder, so you can create a fully functional marketing quiz without touching any code. Just pick a template, customize the questions and outcomes, and publish it. Alternatively, you can use WPForms’ AI Form builder to build an entire quiz for you using simple prompts. If you want to embed the quiz on a page, WPForms gives you a simple shortcode or block to drop it in anywhere.

11 Marketing Quizzes - Customize Yours Today!

11 Marketing Quizzes

What's Your Marketing Superpower Quiz

Use this quiz to help marketers discover their natural strengths and receive personalized tips for their marketing style.

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Which Marketing Channel Fits Your Business Quiz

Use this quiz to help businesses identify the most suitable marketing channels based on their current goals, budget, and resources.

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Marketing Funnel Health Check

Use this quiz to help businesses evaluate their marketing funnel effectiveness and identify optimization priorities across conversion stages.

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What Lead Magnet Should You Create Quiz

Use this quiz to help creators identify the best type of lead magnet to develop based on their goals, time, and audience needs.

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Ads vs SEO vs Social: Where to Focus Quiz

Use this quiz to help businesses determine whether to focus on paid ads, SEO, or social media based on their goals and resources.

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Which Social Media is Right for Your Business Quiz

Small business owners waste thousands of hours on the wrong social media platforms. They post daily on Instagram when their B2B audience is on LinkedIn. They struggle with TikTok when their local customers are hanging out in Facebook groups. The Which Social Media Platform Is Right for Your Business Quiz template helps you guide small […]

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Marketing Terms Knowledge Quiz

Use this quiz to assess understanding of essential marketing terminology and industry acronyms before advanced training.

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True or False Marketing Myths Quiz

Put common marketing assumptions to the test and separate fact from fiction. Marketing is full of “rules” that get repeated so often they start to sound true — even when they’re not. The True or False Marketing Myths Quiz Template from WPForms is a graded quiz designed to challenge popular marketing misconceptions and help participants […]

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Marketing Budget Readiness Quiz

Use this quiz to help businesses assess their readiness to invest marketing budget effectively and avoid wasteful spending.

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Website Copy Clarity Score Quiz

Use this quiz to help businesses assess their website copy clarity and identify messaging improvements that increase conversions.

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Which Campaign Should You Run Next Quiz

Use this quiz to help marketers and businesses identify which campaign to prioritize next based on goals, resources, and readiness.

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Tips for Creating Marketing Quizzes That Convert

Marketing quizzes are one of the highest-converting lead magnets you can build, where you can offer people personalized insights about their business, or the best strategy for their goals.

Our templates make it easy to create quizzes that capture emails, segment your audience, and move leads through your funnel.

Capture Leads That Actually Convert

A marketing quiz does more than collect email addresses. It gives you information about each lead so you can follow up with the right message at the right time.

For example, the Which Marketing Channel Fits Your Business Quiz helps prospects figure out whether they should focus on paid ads, SEO, or social media. Based on their answers, you can tag them in your CRM and send them content that matches their needs.

Similarly, a What Lead Magnet Should You Create Quiz works the same way, helping businesses identify what type of content their audience actually wants.

Segment Your Audience Automatically

Not every subscriber needs the same thing from you. A quiz lets you sort people into groups based on their answers, so you can send more relevant emails and offers.

A personality-style quiz like “What’s Your Marketing Superpower?” is a fun way to segment your list while giving people a result they’ll want to share.

An Ads vs SEO vs Social Quiz Template tells businesses exactly which service or resource each lead is most interested in, making your follow-up emails more effective.

Help Your Audience Diagnose Their Own Problems

Sometimes the best way to generate a lead is to help someone realize they have a problem you can solve. A diagnostic or assessment quiz does exactly that.

A Marketing Funnel Health Check lets prospects assess their own funnel and see where they’re losing leads. This way, you’re not just collecting an email, but actually positioning yourself as the expert who can fix the issue.

These types of quizzes create urgency and gives people a natural reason to follow up for a consultation or a relevant resource.

Ready to build your marketing quiz? Upgrade to WPForms Pro to access all marketing quiz templates and start building today.

Turn Quiz Results Into Next Steps

The real power of a marketing quiz is what happens after someone finishes it. Rather than just showing them a result, you can guide them to take action:

Personalized Outcomes: Show different results based on their answers. Each outcome can include a tailored call-to-action, like booking a strategy call, downloading a guide, or signing up for a webinar.
Automatic Email Segmentation: Connect your quiz to your email platform. Tag subscribers based on their quiz outcome so you can send them a sequence that matches their specific needs.
Lead Scoring: Use the quiz results to prioritize your leads. High-scoring prospects might be ready for a sales call, while lower-scoring ones might need more nurturing and can do with some helpful emails.
Share-Worthy Results: People love sharing quiz results, especially personality-style quizzes. This turns your quiz into a viral tool that brings in new traffic without extra ad spend.

Marketing Quizzes