Business quizzes help you make smarter decisions. You can use them to qualify leads, assess internal processes, or help clients understand where they stand before working with you.
Our templates cover everything from readiness checks to operational audits, giving you a flexible way to gather useful information.
Turn Quizzes Into Lead Qualification Tools
Not every lead is ready to buy. A business quiz lets you filter prospects based on their needs, knowledge level, or current situation.
For example, a Hiring Process Readiness Audit can help HR consultants figure out which clients need immediate support and which ones just need a resource guide.
Similarly, a Project Readiness Screening Quiz lets project managers or agencies identify gaps in a client’s plan before committing to the work.
Help Clients Self-Assess and Build Trust
A quiz can do more than qualify leads. It can also position you as an expert by helping potential clients understand their own challenges better.
For instance, if you’re a productivity coach or consultant helping individuals perform better in the workplace, you can use the Time Management Audit Template.
Alternatively, SaaS businesses or agencies that want to help clients spot problems in their own processes can use the Customer Onboarding Health Check Template.
Choose the Right Quiz Type for Your Goal
Business quizzes can use graded, personality, or weighted scoring depending on what you’re trying to accomplish.
- Graded Quizzes: Best for training, onboarding, and knowledge tests. Answers are marked as correct or incorrect, and users get a letter grade or percentage score.
- Personality Quizzes: Great for segmenting leads or helping prospects figure out which service, product, or approach fits them best.
- Weighted Quizzes: Perfect for readiness checks, audits, and self-assessments where answers aren’t simply right or wrong. You assign point values to responses and show results based on the total score.
All three types let you collect emails, connect to your CRM, and send targeted follow-ups based on the results.
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Customize the Quiz to Fit Your Business
Every business quiz template can be adapted to your specific goals.
- Edit the Questions: Rewrite the default questions to reflect your industry, services, or the specific problem you’re solving.
- Adjust the Scoring: Set your own grading scale, assign point values, or map answers to different personality types.
- Rewrite the Outcome Messages: Tailor the results to guide users toward a clear next step, whether that’s booking a call, downloading a resource, or signing up for a service.
- Add a Call-to-Action: Use the results page to move users through your funnel. High scorers might be ready to buy, while low scorers might need more education.
- Brand the Experience: Apply your own logo, brand colors, and fonts to make the quiz look like part of your website.