Do you help businesses figure out why customers should pick them instead of competitors? The What Makes Your Brand Different Quiz Template from WPForms gives you a quick diagnostic that shows whether a brand has real differentiation or is just saying the same things as everyone else in their market.
Exploring the What Makes Your Brand Different Quiz Template
This weighted quiz template comes ready to use with the essentials for differentiation assessment. Help businesses realize that “we care more” or “we have better service” isn’t actual differentiation when competitors say the same thing Here’s what you get inside this customizable template:
Name and Email Fields
The quiz starts by collecting participant details like their name and email address. You can use this information to follow up with positioning resources, book consultations, or send competitive analysis guides based on their differentiation score, after adding them to your email list.
8 Weighted Multiple-Choice Questions
The quiz examines whether differentiation exists or is just wishful thinking. Each answer carries a weight reflecting differentiation strength. Responses showing unique value receive higher weights. Generic claims, feature parity, or price competition receive lower weights. Total scores convert to percentages, showing overall differentiation clarity.
3 Conditional Outcomes Based on Score Thresholds
Three outcomes trigger based on percentage ranges. Customize messages with positioning frameworks, competitive analysis tools, consultation offers, or strategy resources. Smart tags personalize with participant details.
- Outcome 1 (Strong Brand Differentiation) – Greater than 75%: Confirms clear competitive advantage with recommendations for amplifying differentiation in all messaging.
- Outcome 2 (Emerging Brand Differentiation) – Less than 75% and Greater than 50%: Acknowledges partial uniqueness with guidance on sharpening specific claims.
- Outcome 3 (Needs Clear Differentiation) – Less than 50%: Explains that weak differentiation forces price competition and commoditization, recommending competitive analysis.
Weighted Quiz Conditional Logic
Outcomes use “greater than” and “less than” operators. Configure in the Outcomes tab:
- Outcome 1 shows when Quiz Score exceeds 75%
- Outcome 2 appears when Quiz Score falls between 50% and 75%
- Outcome 3 displays when Quiz Score drops below 50%
Getting Started is Easy!
The What Makes Your Brand Different Quiz Template comes with WPForms Pro or higher. Here’s how to get started in no time:
- Select the template from your WPForms library.
- Customize questions, weights, and outcomes.
- Embed anywhere using blocks or shortcodes.
- Begin assessing brand differentiation.
Analyze Differentiation Patterns with Quiz Responses
Analytics graphs show score distributions across ranges (90-100, 80-89, 70-79, 60-69, 50-59, 0-49). You’ll see how many businesses have real competitive advantages versus those with weak positioning. Data informs service development and market positioning.
Ready to Build Your Differentiation Quiz?
Help businesses stop blending in and start standing out. Get WPForms Pro to access the What Makes Your Brand Different Quiz Template and create assessments that reveal positioning gaps and drive strategic differentiation work.