How do I use WPForms form templates?

Our form templates are super easy to use. If you have a WordPress website, you’re ready to start! When you find the template you want, click Use Template. We’ll help you to install the WPForms plugin so you can open the template. WPForms is the best form builder plugin for WordPress, and it makes it easy to create forms to grow your business. Any template in our gallery can be imported into your WordPress site and published immediately so that you can start to get submissions right away. If you need to customize a template, you’ll find it easy to adapt the fields, text, labels, and layout using our drag-and-drop form builder. As your website grows, you’ll find hundreds of templates for any purpose you can think of: Forms for your business, including different types of contact forms and file upload forms Booking and user registration forms Forms for nonprofits, including donation forms and volunteer application forms Marketing forms for lead generation forms and ecommerce order forms Forms for education, including school intake forms and parental consent forms Entertainment forms for fun activities Event planning forms Feedback forms, surveys, polls, and questionnaires Forms for health and wellness activities Newsletter subscription forms for Mailchimp, Constant Contact, and more!

How do I import a form template in the WPForms plugin?

The WPForms plugin makes it easy to open any template you need right from your WordPress dashboard. Inside the plugin, you get instant access to all of the templates in this gallery, from simple contact forms and registration forms to surveys and polls. Start by exploring the Templates gallery in the plugin. Search for a template and select the one you’d like to use. WPForms will open the template in the form builder for you. From there, you can customize the template and publish it on your WordPress site in just a few clicks. Ready to build your form? Get started today with the easiest WordPress form builder plugin. WPForms Pro includes hundreds of free templates and offers a 14-day money-back guarantee.

Can I create a simple contact form using a template?

Yes! We have a template for a simple contact form. It’s perfect for any WordPress site and it can easily be customized. WPForms makes it easy to publish your first form in less than 5 minutes!

How do I customize my WordPress form template?

WPForms makes it easy to customize any form template so it works exactly how you want it to. You can easily: Add or remove form fields Adjust the items in checkboxes and dropdown lists Adjust the layout and colors Change the text on any field label Add columns Use smart conditional logic to dynamically show or hide fields Customize the email notifications you get when you receive a form entry. All of these changes can be made with no coding at all! As you customize your online form, you’ll discover a ton of extra functionality in WPForms, including a simple revision history. Each time you save your form, WPForms keeps track of your changes so you can revert to a previous version whenever you need to. You can easily publish our forms using your favorite page builder tool. WPForms works great with SeedProd and Elementor. If you need more help, the WPForms blog has hundreds of tutorials to help you customize your form templates and get them working exactly as you want them to.

Are these WordPress form templates free?

Our form template gallery includes templates for the free version of WPForms, WPForms Lite. We also have hundreds of templates that work great with WPForms Pro. In addition, our advanced form templates let you integrate your forms with other platforms and services so you can: Make credit card payment forms Create multi-step or multi-page forms with a progress bar Get donations easily via PayPal Increase subscribers on your email marketing list Lock your forms with a password Take signatures on forms Create professional surveys Some of our advanced form templates require a WPForms Pro license, including our Stripe and PayPal payment forms. If you pick a template that needs a license or addon you don’t already have, we’ll guide you through the setup steps so that you can get started with your template right away.

How can I style my WordPress forms?

WPForms makes syling and customizing WordPress forms super easy. You can customize the color, theme, form fields, labels, buttons, container, and background styles right in the block editor. And you can make all these changes without writing a single line of code. To style your form, open the form in the block editor and click on the WPForms block to access the styling settings. Here, you will find settings to customize nearly every part of the form. If you don’t want to change every design setting individually, you can apply a professionally pre-designed theme with just a click. You can also choose a pre-designed theme and customize it further to match your website’s styling. With WPForms, the design possibilities are endless!

Customizable Ideal Customer Profile Quiz Template

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This template includes features available in WPForms Pro. Compare Plans

Are you a branding consultant, marketing agency, business strategist, or sales leader helping companies identify and target their perfect customers? The Ideal Customer Profile Quiz Template from WPForms evaluates how clearly businesses have defined their ideal customer and reveals gaps that may be causing marketing inefficiency.

Exploring the Ideal Customer Profile Quiz Template

This weighted quiz template comes pre-configured with essential features that make ICP assessment simple and guide sales teams toward prospects that match their ideal profile, improving close rates and reducing wasted effort. Here’s what you’ll find inside this customizable template:

Name and Email Fields

The quiz starts by capturing each participant’s name and email address. This personalizes the results experience and enables you to send tailored ICP frameworks, targeting guides, consultation offers, or segment your email list by profile clarity for targeted follow-up.

8 Weighted Multiple-Choice Questions

The template includes 8 strategically designed questions assessing ICP definition strength. Each answer choice is assigned a specific weight value that reflects ICP definition maturity. Responses indicating clear targeting receive higher weights, while those suggesting unclear definitions receive lower weights.

Weight Value Assignment

Weighted quizzes use “greater than” and “less than” operators for conditional outcomes. In the Outcomes tab, you configure conditions like:

Show Outcome 1 when Quiz Score is greater than 75%
Show Outcome 2 when Quiz Score is less than 75% AND greater than 50%
Show Outcome 3 when Quiz Score is less than or equal to 50%

3 Conditional Outcomes Based on Score Thresholds

The template includes three pre-configured outcome conditions based on percentage score ranges. Participants see different recommendations depending on their ICP clarity level:

Outcome 1 (Ideal Customer Profile Fit) – Greater than 75%: Congratulatory message confirming well-defined targeting with recommendations for scaling acquisition.
Outcome 2 (Medium Customer Profile Fit) – Less than 75% and Greater than 50%: Constructive message acknowledging partial clarity with specific recommendations for tightening target criteria.
Outcome 3 (Low Customer Profile Fit) – Less than 50%: Direct, supportive message explaining that undefined targeting is causing marketing waste and sales inefficiency.

Each outcome message can be fully customized with rich text, specific ICP frameworks, links to relevant services, downloadable targeting templates, or consultation booking options. Use WPForms smart tags to personalize outcomes with the participant’s name and business details.

Getting Started is Easy!

The Ideal Customer Profile Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:

Select the Ideal Customer Profile Quiz Template from your WPForms template library.
Customize questions, weight values, outcomes, and recommendations.
Embed the quiz on any page or post using the WPForms block or shortcode.
Start collecting responses and helping businesses define their ideal customers.

Analyze Clarity Patterns with Quiz Responses

View graphs showing score distribution across ranges, revealing whether your audience has clear targeting or widespread “spray and pray” approaches. Use this data to develop targeted service packages, create content addressing common ICP gaps, and position your services appropriately for market needs.

Ready to Build Your ICP Quiz?

Get WPForms Pro to access the Ideal Customer Profile Quiz Template and create assessment quizzes that drive targeting clarity and strategic growth. Help businesses recognize whether they’re chasing everyone (ineffective) or focusing on a specific, winnable customer segment (strategic).

Ideal Customer Profile Quiz Template