Name
1) When people describe your brand at its best, what do you most want them to say?
2) Which value should guide your brand decisions even when it is difficult?
3) What kind of customer relationship fits your brand values best?
4) Pick the principle that should shape your brand voice most.
5) Which promise feels most true to your brand values?
6) What should your brand never compromise on?
7) Which success metric best reflects your brand values?
8) What differentiator should your brand be known for?

Are you a branding consultant, marketing strategist, or brand coach helping companies build authentic brands rooted in genuine values? The Brand Values Discovery Quiz Template from WPForms evaluates whether businesses have clearly defined core values and, more importantly, whether those values actually guide decisions and brand expression.

Exploring the Brand Values Discovery Quiz Template

This weighted quiz template comes pre-configured with essential features that make values assessment insightful and strategic, helping businesses understand that genuine values create meaningful differentiation in crowded markets. Here’s what you’ll find inside this customizable template:

Name and Email Fields

The quiz starts by capturing each participant’s name and email address. This allows you to personalize the results experience and enables you to send customized brand values frameworks, strategic resources, consultation invitations, or create targeted email lists by values clarity for targeted follow-up.

8 Weighted Multiple-Choice Questions

The template includes 10 strategically designed questions assessing brand values integration. Each answer choice is assigned a specific weight value that reflects brand values integration maturity. In the WPForms builder, each answer choice includes a numerical field (0-99) where you assign weight values.

3 Conditional Outcomes Based on Score Thresholds

The template includes three pre-configured outcome conditions based on percentage score ranges. Participants see different recommendations depending on their values clarity level:

  • Outcome 1 (Well-Prepared) – Greater than 75%: Congratulatory message recognizing authentic values integration with recommendations for amplifying values.
  • Outcome 2 (Somewhat Prepared) – Less than 75% and Greater than 50%: Constructive message acknowledging stated values with specific recommendations.
  • Outcome 3 (Not Prepared) – Less than 50%: Direct, supportive message explaining that unclear or absent values create bland, forgettable brands.

Weighted Quiz Conditional Logic

Weighted quizzes use “greater than” and “less than” operators for conditional outcomes. In the Outcomes tab, you configure conditions like:

  • Show Outcome 1 when Quiz Score is greater than 75%
  • Show Outcome 2 when Quiz Score is less than 75% AND greater than 50%
  • Show Outcome 3 when Quiz Score is less than or equal to 50%

Getting Started is Easy!

The Brand Values Discovery Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:

  • Select the Brand Values Discovery Quiz Template from your WPForms template library.
  • Customize questions, weight values, outcomes, and recommendations to fit your values.
  • Embed the quiz on any page or post using the WPForms block or shortcode.
  • Start collecting responses and helping businesses build authentic, values-driven brands.

Analyze Clarity Patterns with Quiz Responses

WPForms delivers built-in analytics for your weighted quizzes. View graphs showing score distribution across ranges, revealing how many businesses have genuine values clarity versus superficial value statements. Use this data to develop targeted service packages and position your services for value-driven brand development.

Ready to Build Your Brand Values Quiz?

Help businesses move beyond generic value statements to authentic brands rooted in genuine beliefs. Get WPForms Pro to access the Brand Values Discovery Quiz Template and create assessment quizzes that uncover true brand foundations and drive meaningful differentiation.