What's Your Brand Archetype Personality?
Answer the questions below to get a better idea on what your brand archetype actually is!
Name
1) When you think about your brand’s mission, what matters most?
2) Which brand voice feels most natural for you?
3) What kind of impact do you want your brand to have?
4) When faced with uncertainty, your brand tends to…
5) What do you want customers to feel after interacting with your brand?
6) Which strength best describes how you lead or serve your audience?
7) Which type of offer or content are you most excited to create?
8) What is your brand’s biggest priority right now?

Are you a branding consultant, marketing agency, graphic designer, or business coach helping companies discover their authentic brand identity? The Brand Archetype Finder Quiz Template from WPForms reveals a brand’s core personality and guides businesses toward consistent, compelling messaging and positioning.

Exploring the Brand Archetype Finder Quiz Template

This personality quiz template comes fully configured with everything needed to deliver strategic brand insights and identify prospects who are ready for branding work versus those still figuring out their business fundamentals. Here’s what you’ll find inside this customizable template:

Customizable Quiz Title and Description

The Settings tab allows you to personalize the quiz introduction:

  • Title: Change “What Type of Person Are You?” to something brand-focused like “What’s Your Brand Archetype?” or “Discover Your Brand DNA”
  • Description: Customize the introductory text to explain what participants will learn about their brand identity.

Name and Email Fields

The quiz starts by capturing each participant’s name and email address. This personalizes the results experience and enables you to send brand strategy guides, consultation offers, design portfolios, or segment your email list by brand archetype for targeted content delivery.

8 Multiple-Choice Brand Identity Questions

The template includes 8 strategically designed questions that reveal brand personality and values. Each answer choice is mapped to one of the four brand archetype types, ensuring the final result accurately reflects the participant’s brand personality based on their most frequent selections.

4 Conditional Outcomes

The template includes four pre-configured outcome conditions. When a participant completes the quiz, WPForms automatically displays the outcome message corresponding to their matched archetype:

  • The Creator Outcome: Celebrates their innovative spirit with recommendations for bold visual identities, creative messaging, artistic brand elements, and storytelling that showcases imagination.
  • The Sage Outcome: Honors their wisdom and expertise with guidance toward authoritative brand voices, educational content strategies, trust-building elements, and thought leadership positioning.
  • The Hero Outcome: Recognizes their achievement focus with suggestions for motivational messaging, challenge-oriented content, empowerment language, and success-driven visual identities.
  • The Caregiver Outcome: Validates their nurturing approach with recommendations for warm brand tones, supportive messaging, community-building strategies, and trust-establishing visual elements.

Getting Started is Easy!

The Brand Archetype Finder Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:

  • Select the Brand Archetype Finder Quiz Template from your WPForms template library.
  • Customize questions, archetypes, outcomes, and settings to align with your branding framework.
  • Embed the quiz on any page or post using the WPForms block or shortcode.
  • Start collecting responses and helping businesses discover their authentic brand identity.

Understand Client Distribution with Quiz Analytics

WPForms delivers built-in analytics for your personality quizzes, displaying graphs that show the distribution of results across all four brand archetypes. This data reveals valuable insights about your client base:

  • Which brand archetype is most common among businesses that seek your services.
  • How brand personalities break down percentage-wise across your clients.
  • Trends over time in the types of brands attracted to your agency or services.

Use these insights to specialize your services, develop archetype-specific packages, create targeted marketing campaigns, and refine your portfolio to showcase relevant brand personality examples.

Ready to Build Your Brand Archetype Quiz?

Help businesses discover their authentic brand personality and build identities that truly resonate. Get WPForms Pro to access the Brand Archetype Finder Quiz Template and create strategic discovery tools that inform better branding decisions.