Name
1) What’s your primary goal for this lead magnet?
2) How much time can you invest to create it?
3) What kind of content do you create most easily?
4) Where is your audience in their journey?
5) What format would your audience value most?
6) What’s the biggest obstacle you’re helping people overcome?
7) What outcome do you want the lead to get right away?
8) How do you want to deliver the lead magnet?

The What Lead Magnet Should You Create Quiz Template by WPForms is a weighted assessment designed to help marketers, business owners, and content creators identify the most suitable type of lead magnet to develop based on individual goals, available resources, content strengths, and audience needs.

Exploring the Lead Magnet Recommendation Quiz Template

This ready-to-use Weighted Quiz template guides participants through 8 strategic multiple-choice questions about their planning situation, with each answer assigned a numerical weight value that reflects suitability for different lead magnet types. Here’s what you’ll find inside the template.

Name and Email Fields

Standard Name and Email fields to collect participant information before the assessment begins. This data enables you to build your email list with marketers and business owners actively planning lead magnet creation and segment your audience by recommended lead magnet type.

8 Weighted Multiple-Choice Questions

Each answer choice is assigned a weight value in the WPForms Quiz settings, reflecting how strongly that factor indicates different lead magnet types.

  • Each answer contributes weight points toward specific lead magnet type recommendations.
  • Total weighted score determines which lead magnet category is recommended.
  • Higher percentages indicate stronger alignment between creator situation and lead magnet type.

The quiz automatically calculates the total weighted score and displays it as a percentage, with different score ranges mapping to different lead magnet type recommendations.

4 Conditional Outcomes Based on Score Thresholds

The template includes conditional outcomes that recommend different lead magnet types based on the participant’s total weighted score. Using WPForms’ conditional logic with “greater than” and “less than” operators, you can create four distinct recommendation messages. Upon completion, participants instantly see:

  • Personalized outcome message based on their score threshold
  • Specific lead magnet type recommendations and creation guidance appropriate for their situation

Getting Started is Easy!

The What Lead Magnet Should You Create Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:

  • Select the What Lead Magnet Should You Create Quiz Template from your WPForms template library.
  • Customize questions, weight values, outcomes, and score thresholds to fit your methodology.
  • Embed the quiz on any page or post using the WPForms block or shortcode.
  • Start collecting responses and providing strategic lead magnet guidance.

Analyze Lead Magnet Preferences with Quiz Responses

Once the responses to the quiz start pouring in, you can use the Responses tab to view graphs showing score distribution across ranges (90-100, 80-89, 70-79, 60-69, 50-59, 0-49), revealing common lead magnet type preferences among your audience.

Use this data to develop targeted template products, create content addressing specific lead magnet creation challenges, and refine your service offerings to match market demand.

Ready to Build Your Lead Magnet Quiz?

Help content creators choose the right lead magnet type for their goals, skills, and audience. Get WPForms Pro to access the What Lead Magnet Should You Create Quiz Template and create weighted assessment quizzes that provide strategic value and demonstrate your expertise.