The Marketing Funnel Health Check Quiz Template by WPForms is a weighted assessment designed to help marketers, business owners, and marketing agencies objectively evaluate the effectiveness and maturity of their marketing funnel across critical conversion stages.
Exploring the Marketing Funnel Health Check Template
This ready-to-use Weighted Quiz template guides participants through 8 strategic multiple-choice questions about their funnel performance, with each answer assigned a numerical weight value (ranging from 30 for optimal performance down to 5 for significant problems). Here’s what you’ll find inside:
Name and Email Collection Fields
The quiz opens by capturing each participant’s name and email address. This personalizes the results experience and enables you to send tailored funnel optimization resources, service recommendations, consultation offers, or segment your email list by funnel health for targeted content delivery.
8 Weighted Multiple-Choice Questions
The core of this template consists of 8 multiple-choice questions covering essential marketing funnel elements that determine conversion performance.
Each answer choice is assigned a specific weight value that reflects its contribution to overall funnel health. High-performing practices receive higher weights, while gaps receive lower weights.
- Highest performance indicators: 30 points
- Strong performance with room for improvement: 20 points
- Developing performance with gaps: 10 points
- Poor performance or unknown: 5 points
The quiz automatically calculates the total weighted score as a percentage based on all selections, providing an overall funnel health rating.
4 Conditional Outcomes Based on Score Thresholds
The template includes four pre-configured outcome conditions based on percentage score ranges. Participants see different recommendations depending on their funnel health level.
Each outcome can include rich text formatting, embedded videos explaining funnel optimization strategies, downloadable funnel audit templates, links to case studies showing funnel transformation results, service booking calendars, or stage-specific optimization resources.
Getting Started is Easy!
The Marketing Funnel Health Check Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:
- Select the Marketing Funnel Health Check Quiz Template from your WPForms template library.
- Customize questions, weight values, outcomes, and score thresholds to fit your methodology.
- Embed the quiz on any page or post using the WPForms block or shortcode.
- Start collecting responses and providing strategic funnel guidance.
Analyze Funnel Health Patterns with Quiz Responses
View graphs showing score distribution across ranges, revealing common funnel health patterns among your audience. Use this data to develop targeted service packages, create content addressing common funnel gaps, and customize your messaging to attract businesses at specific funnel maturity stages.
Ready to Build Your Funnel Health Check Quiz?
Get WPForms Pro to access this Marketing Funnel Health Check Quiz Template and start diagnosing specific funnel issues, providing data-driven recommendations, and positioning yourself as a strategic funnel expert who prioritizes client success over service sales.