Name
1) What is your biggest marketing goal over the next 90 days?
2) How quickly do you need results?
3) What best describes your budget for acquisition?
4) How strong is your website/content foundation today?
5) Where do your best leads come from right now?
6) How well do you know your customer and messaging?
7) What is your biggest constraint?
8) Which channel do you feel most confident executing consistently?

Are you helping businesses figure out where to spend their marketing time and money? The Ads vs SEO vs Social: Where to Focus Quiz Template from WPForms gives you a smart way to recommend the right marketing channel based on what businesses want to achieve, what they can afford, and what they’re actually capable of executing well.

What’s Inside This Quiz Template

This Weighted Quiz template walks prospects through 8 strategic questions about their marketing situation. Each answer carries a weight that points toward paid ads, SEO, social media, or a balanced approach, making it great for marketing consultants, agencies, freelancers, and anyone helping businesses grow.

Name and Email Collection Fields

Standard Name and Email fields collect contact information to help you build a list of businesses actively planning marketing strategy, segment prospects by which channel they should focus on, and send personalized resources matched to their recommendation.

8 Weighted Multiple-Choice Questions

Each question is designed to figure out what channel fits their business best. Different answers get different points. For example, if someone says they need results this week and they have budget, that pushes them toward ads. If they’re willing to wait and want to build long-term traffic, that points to SEO.

4 Different Results Based on Their Score

  • Balanced (75%+): They’re ready to work multiple channels at once. Gives them a plan that includes a mix.
  • Focus on Ads (50-75%): They have the budget, need speed, or their foundation is already solid.
  • Focus on Social (25-50%): They’re good at community building, content creation, etc.
  • Focus on SEO (under 25%): They need long-term traffic, have time to invest, or want to build authority.

Change It However You Want

This template is ready to go, but you can tweak it to fit how you work:

  • Rewrite the questions: Focus on B2B vs B2C, local vs national, product vs service.
  • Adjust the scoring: If you think SEO should score higher for certain answers, change the weights.
  • Add or remove questions: Make it shorter for quick leads or longer for detailed assessments.
  • Customize the results: Write outcomes that match your services or the way you explain things to clients.
  • Add your resources: Link to case studies, guides, templates, or booking pages based on their result.
  • Brand it: Add your logo, colors, and style so it looks like yours.

Getting Started is Easy!

The Ads vs SEO vs Social: Where to Focus Quiz Template is included with WPForms Pro or higher license levels. Once you have access to the Quiz Addon, simply:

  • Select the Ads vs SEO vs Social: Where to Focus Quiz Template from the WPForms template library.
  • Customize questions, weight values, outcomes, and score thresholds to fit your methodology.
  • Embed the quiz on any page or post using the WPForms block or shortcode.
  • Start collecting responses and providing strategic channel guidance.

See What Your Audience Needs

Once the quiz responses start pouring in, WPForms provides detailed response analytics that shows graphs with how many people fall into each category: Balanced, Ads, Social, or SEO. This tells you what your audience struggles with most and what services you should focus on offering.

Ready to Build Your Channel Focus Quiz?

Help businesses make smarter marketing channel decisions based on actual readiness and capabilities. Get WPForms Pro to access the Ads vs SEO vs Social: Where to Focus Quiz Template, promote it, and watch qualified leads start rolling in. Attract businesses at different channel readiness stages!