Do you need a way to let nonprofit organizations know your business accepts sponsorship requests? Sponsoring a nonprofit not only helps you get involved with charity efforts you support, it exposes your company to a wider audience base and helps your business grow.
In this article, we’ll show you how to create a sponsorship request form in WordPress.
Why Use an Sponsorship Request Form?
Being a nonprofit sponsor is very different from being a donor because as a sponsor, your goal is to build a long-lasting working relationship with an organization that benefits both parties.
In fact, here are some of the reasons you might use your business to sponsor a nonprofit organization:
- The nonprofit organization gets a percentage of sales, while you get an increase in sales and free brand promotion
- Your business will gain recognition in the community as one that cares about nonprofit causes
- Exposure of your company might include mentions on the news and in the paper, or on banners and signs at local community events
There are different ways you can sponsor a charity organization while increasing your brand’s visibility. For example, if you’re a restaurant you can host a special family deal night to raise money for a local charity or school, like Chik-fil-A did for a local school in their community.
Or, if you prefer year-round exposure, you can agree to help boost recognition of a nonprofit’s cause in exchange for banners, signs, or event booths while using the nonprofit’s name and logo in your own marketing materials.
No matter the reason for wanting to support a nonprofit organization, the best way to get word out that you want to help is by adding a sponsorship request form to your website for those looking to raise money for their cause to fill out.
So, let’s see how to create a sponsorship request form in WordPress.
Step 1: Create a Sponsorship Request Form in WordPress
Using WPForms is the easiest way to create an online sponsorship request form in WordPress.
WPForms comes with the Form Templates Pack addon that allows you to choose from a huge variety of pre-built templates for every niche and industry, including the template needed to encourage people wanting to utilize your business to promote awareness and raise money for their cause.
Next, you’ll need to install and activate the Form Templates Pack addon.
To do this, go to WPForms » Addon and find the one labeled Form Templates Pack addon.
Click Install Addon and then Activate.
Now you’ll need to create a new form.
To do this, go to WPForms » Add New, and name your form. Then, scroll down to the section labeled Additional Templates and type “Sponsorship Request Form” into the search bar.
When the pre-built sponsorship request form template loads, most of the work is already done. In fact, you’ll find the following fields in the form:
- Company or Group Requesting Sponsorship (Single Line Text)
- Preferred Contact Method (Checkboxes)
- Please indicate which sponsorship level you are seeking (Multiple Choice)
- Additional Comments / Requests (Paragraph Text)
You can add additional fields to your form by dragging them from the left hand panel to the right hand panel.
Then, click on the field to make any changes. You can also click on a form field and drag it to rearrange the order on your form.
When your sponsorship request form looks the way you want it to, click Save.
Step 2: Configure Your Sponsorship Request Form Settings
To start, go to Settings » General.
Here you can configure the following:
- Form Name. Rename your form here.
- Form Description. Give your form a description.
- Submit Button Text. Customize the copy on the submit button. For instance, you might change the submit copy to read “Request Sponsorship Now.”
- Spam Prevention. Enable the anti-spam honeypot feature to prevent spam form submissions and keep your website secure. This feature is automatically enabled on all WordPress forms. If you decide to use another form of spam prevention, you can either unclick this option or continue using this feature with other spam prevention features such as recaptcha.
- GDPR Enhancements. You can disable the storing of entry information and user details, such as IP addresses and user agents, in an effort to comply with GDPR requirements. In addition, check out our step by step instructions on how to add a GDPR agreement field to your form if you plan to use their email address to send additional email campaigns to them in the future.
Step 3: Configure Your Sponsorship Form’s Notifications
Notifications are a great way to send an email whenever someone submits a sponsorship request form on your website.
In fact, unless you disable this feature, whenever someone submits a sponsorship request form on your site, you’ll get a notification about it.
If you use smart tags, you can also send a notification to the site visitor when they request sponsorship, letting them know you received their request and will be in contact shortly. This assures people their form has gone through properly.
For help with this step, check out our documentation on how to set up form notifications in WordPress.
You can use WPForms’ conditional logic to notify the right person in your organization based on the user’s selection when a sponsorship request form is submitted. For instance, you can send a notification to yourself, the nonprofit requesting sponsorship, and the event coordinator of your company.
For help doing this, check out our step by step tutorial on how to send multiple form notifications in WordPress.
Lastly, if you want to keep branding across your emails consistent, you can check out this guide on adding a custom header to your email template.
Step 4: Configure Your Sponsorship Request Form’s Confirmations
Form confirmations are messages that display to site visitors once they submit a sponsorship request form on your website. They let people know that their form has been processed and offer you the chance to let them know what the next steps are.
WPForms has three confirmation types:
- Message. This is the default confirmation type in WPForms. When someone submits a sponsorship request form, a simple message confirmation will appear letting them know their form was processed. Look here for some great success messages to help boost customer happiness.
- Show Page. This confirmation type will take site visitors to a specific web page on your site thanking them for their sponsorship request and telling them when you’ll be in touch with help. For help doing this, check out our tutorial on redirecting customers to a thank you page. In addition, be sure to check out our article on creating effective Thank You pages for boosting customer loyalty.
- Go to URL (Redirect). This option is used when you want to send site visitors to a different website.
Let’s see how to set up a simple form confirmation in WPForms so you can customize the message site visitors will see when they request sponsorship from you.
To start, click on the Confirmation tab in the Form Editor under Settings.
Next, select the type of confirmation type you’d like to create. For this example, we’ll select Message.
Then, customize the confirmation message to your liking and click Save.
If you want to display different confirmations to site visitors based on their behavior, be sure to read up on how to create conditional form confirmations.
Step 5: Connect Your Form With a Third-Party App
Sometimes, you might include a Date / Time field on your sponsorship request form so nonprofits or organizations looking to request sponsorship can choose which day and time they want you to host their event.
If this is the case, WPForms allows you to easily connect your WordPress form with your favorite third-party app using our Zapier addon. In fact, the Zapier addon lets you connect your WordPress forms to over 500+ web apps.
For example, you can connect your form with your Google Calendar with ease. That way, any time someone requests a sponsored event from you for a specific day and time, the information on the form will automatically add to your calendar.
Just make sure you monitor these requests and inform those requesting sponsorship that the day and time they choose must be approved by you to avoid overbooking.
To see how to do this, check out this article that includes how to connect your form with Google Calendar.
Step 6: Add Your Sponsorship Request Form to Your Website
After you’ve created a sponsorship request form, you need to add it to your WordPress website.
WPForms allows you to add your forms to many locations on your website, including your blog posts, pages, and even sidebar widgets.
Let’s take a look at the most common post/page embed option.
To start, create a new post or page in WordPress and then click on the Add Form button.
Next, select your order form in the modal popup and click Add Form.
Then, publish your post or page so your form will appear on your website.
And there you have it! You now know how to create a sponsorship request form in WordPress.
You can connect your RSVP forms with your email newsletter services such as AWeber, MailChimp, Constant Contact, GetResponse, Campaign Monitor, or Drip to automatically add new users into your email list and send out updates about your upcoming charity event.
And if you’re looking for people to volunteer at the event your hosting, such as your business’ employees, you can always add a volunteer application form to your website to fill that need as well.
So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.